parade.com

1.

Adobe Typekit

94.52% • Adobe • Essential

2.

Google Tag Manager

94.49% • Google • Essential

3.

DoubleClick

92.41% • Google • Advertising

4.

Amazon Advertising

92.12% • Amazon • Advertising

5.

Google Analytics

92.06% • Google • Site Analytics

6.

DoubleVerify

91.53% • DoubleVerify • Advertising

7.

Google Fonts

89.07% • Google • CDN

8.

DataDome

88.19% • DataDome • Site Analytics

9.

Live Intent

87.71% • LiveIntent • Site Analytics

10.

ScoreCard Research Beacon

73.98% • comScore, Inc. • Site Analytics

11.

LiftIgniter

55.9% • LiftIgniter • Customer Interaction

12.

Cloudflare Insights

55.86% • Cloudflare • Site Analytics

13.

Facebook

54.44% • Meta • Advertising

14.

PubMatic

52.9% • PubMatic, Inc. • Advertising

15.

Index Exchange

51.88% • Index Exchange, Inc. • Advertising

16.

Yahoo!

51.32% • Verizon • Site Analytics

17.

AppNexus

51.15% • Microsoft • Advertising

18.

Rubicon

51.13% • The Rubicon Project, Limited • Advertising

19.

33Across

51.01% • 33Across • Advertising

20.

Bidswitch

50.93% • Criteo • Advertising

21.

sovrn

50.9% • Sovrn Holdings Inc • Advertising

22.

TradeDesk

50.74% • The Trade Desk • Advertising

23.

Brandmetrics.com

49.94% • • Advertising

24.

PulsePoint

49.92% • PulsePoint, Inc. • Advertising

25.

Kargo

49.72% • Kargo • Advertising

26.

Parse.ly

48.7% • Parse.ly • Site Analytics

27.

Bombora

47.57% • Bombora • Site Analytics

28.

Teads

47.33% • Teads • Advertising

29.

SkimLinks

47.24% • SkimLinks • Advertising

30.

Outbrain

42.62% • Outbrain • Advertising

31.

LiveRamp

39.21% • Acxiom • Advertising

32.

Polyfill

33.51% • Polyfill.io • Misc

33.

Hotjar

18.11% • Hotjar • Site Analytics

34.

Google

15.85% • Google • Advertising

35.

Google Analytics with signals

12.88% • Google • Advertising

36.

Google Static

8.55% • Google • CDN

37.

Google APIs

6.03% • Google • CDN

38.

YouTube

4.48% • Google • Audio/Video Player

39.

Instagram

4.13% • Meta • Misc

40.

Google Photos

4.07% • Google • CDN

41.

Facebook Social Graph

3.8% • Meta • Social Media

42.

X Corp.

3.37% • X Corp. • Social Media

43.

Lotame

3.2% • Lotame • Advertising

44.

Google Syndication

3.2% • Google • Advertising

45.

Integral Ad Science

3.04% • Integral Ad Science, Inc. • Advertising

46.

TripleLift

2.59% • TripleLift, Inc. • Advertising

47.

ID5 Sync

2.48% • ID5 Technology Ltd. • Site Analytics

48.

eXelate

2.45% • Nielsen • Advertising

49.

BlueKai

2.4% • Oracle • Advertising

50.

Permutive

2.29% • Permutive, Inc. • Advertising

51.

X Syndication

2.18% • X Corp. • Social Media

52.

Amazon CloudFront

2.15% • Amazon • Hosting

53.

Verizon Media

1.83% • Verizon • Advertising

54.

Conversant

1.69% • Conversant • Advertising

55.

Rhythmone Beacon

1.63% • RhythmOne, LLC • Advertising

56.

Dotomi

1.52% • Conversant • Advertising

57.

Yieldmo

1.51% • Yieldmo, Inc. • Advertising

58.

Beeswax

1.44% • Beeswax • Advertising

59.

SiteScout by Centro

1.41% • Centro • Advertising

60.

Audience Square

1.38% • Audigent • Advertising

61.

Tapad

1.38% • Telenor Group • Advertising

62.

ShareThrough

1.36% • Sharethrough, Inc • Advertising

63.

OpenX

1.34% • OpenX Software Ltd. • Advertising

64.

StickyAds

1.33% • Comcast • Advertising

65.

Adobe Audience Manager

1.3% • Adobe • Advertising

66.

JW Player

1.21% • JW Player • Audio/Video Player

67.

Yahoo! Analytics

1.17% • Verizon • Site Analytics

68.

SMART AdServer

1.16% • Smart Adserver • Advertising

69.

Criteo

1.12% • Criteo • Advertising

70.

Eyeota

1.08% • Eyeota • Advertising

71.

Amazon CDN

1.07% • Amazon • CDN