reuters.com

1.

OneTrust

94.89% • OneTrust • Consent Management

2.

pub.network

90.76% • • Advertising

3.

Google Tag

90.66% • Google • Advertising

4.

Permutive

90.55% • Permutive, Inc. • Advertising

5.

True Anthem

89.19% • trueAnthem • Advertising

6.

ScoreCard Research Beacon

87.2% • comScore, Inc. • Site Analytics

7.

mPulse

86.58% • Akamai Technologies • Site Analytics

8.

ChartBeat

86.13% • ChartBeat • Site Analytics

9.

Integral Ad Science

85.99% • Integral Ad Science, Inc. • Advertising

10.

Qualtrics

81.91% • Qualtrics • Site Analytics

11.

Dianomi

78.33% • Dianomi • Advertising

12.

Arc Publishing

63.76% • Arc Publishing • Site Analytics

13.

DataDome

60.59% • DataDome • Site Analytics

14.

Segment

60.04% • Segment • Site Analytics

15.

AB Tasty

59.63% • AB Tasty • Site Analytics

16.

Datadog

57.2% • Datadog • Utilities

17.

Eloqua

56.16% • Oracle • Advertising

18.

Parse.ly

55.84% • Parse.ly • Site Analytics

19.

Google

55.42% • Google • Advertising

20.

Google Accounts

52.45% • Google • Utilities

21.

Outbrain

51.5% • Outbrain • Advertising

22.

Google Analytics

51.42% • Google • Site Analytics

23.

Facebook

43.93% • Meta • Advertising

24.

Live Intent

43.6% • LiveIntent • Site Analytics

25.

JW Player

40.05% • JW Player • Audio/Video Player

26.

LinkedIn Analytics

35.62% • Microsoft • Site Analytics

27.

Connatix

35.39% • Connatix Native Exchange • Advertising

28.

Google Marketing Platform

28.77% • Google • Advertising

29.

AppNexus

24.27% • Microsoft • Advertising

30.

Google Static

6.36% • Google • Hosting

31.

Google APIs

6.04% • Google • Hosting

32.

Google Syndication

3.28% • Google • Advertising

33.

Google Fonts

2.87% • Google • Hosting

34.

PubMatic

2.77% • PubMatic, Inc. • Advertising

35.

Magnite

2.74% • Magnite • Advertising

36.

LiveRamp CMP

2.62% • LiveRamp • Consent Management

37.

Amazon Advertising

2.39% • Amazon • Advertising

38.

Bidswitch

2.37% • Criteo • Advertising

39.

OpenX

2.23% • OpenX Software Ltd. • Advertising

40.

Google Translate

2.22% • Google • Customer Interaction

41.

sovrn

2.14% • Sovrn Holdings Inc • Advertising

42.

LiveRamp

2.08% • LiveRamp • Advertising

43.

TradeDesk

2.07% • The Trade Desk • Advertising

44.

Criteo

2.06% • Criteo • Advertising

45.

LinkedIn Ads

2.01% • Microsoft • Advertising

46.

ID5 Sync

1.82% • ID5 Technology • Advertising

47.

Rhythmone Beacon

1.77% • RhythmOne, LLC • Advertising

48.

Turn Inc.

1.72% • Singtel • Advertising

49.

Adobe Audience Manager

1.71% • Adobe • Advertising

50.

Google Analytics with signals

1.66% • Google • Advertising

51.

Adform

1.62% • Adform • Advertising

52.

Media.net

1.62% • Media.net • Advertising

53.

Lotame

1.62% • Lotame • Advertising

54.

Google AdServices

1.6% • Google • Advertising

55.

TripleLift

1.59% • TripleLift, Inc. • Advertising

56.

Index Exchange

1.59% • Index Exchange, Inc. • Advertising

57.

33Across

1.57% • 33Across • Advertising

58.

SMART AdServer

1.55% • Smart Adserver • Advertising

59.

Yieldmo

1.55% • Yieldmo, Inc. • Advertising

60.

ShareThrough

1.54% • Sharethrough, Inc • Advertising

61.

StickyAds

1.51% • Comcast • Advertising

62.

Aggregate Knowledge

1.48% • TransUnion • Advertising

63.

Tapad

1.45% • Telenor Group • Advertising

64.

videoplayerhub.com

1.45% • • Misc

65.

PageFair

1.44% • Blockthrough • Customer Interaction

66.

ad-delivery.net

1.41% • • Misc

67.

Yahoo! Ad Manager Plus

1.36% • Verizon • Advertising

68.

PulsePoint

1.35% • PulsePoint, Inc. • Advertising

69.

StackAdapt

1.35% • StackAdapt • Advertising

70.

Beeswax

1.31% • Beeswax • Advertising

71.

Epsilon

1.3% • Epsilon • Advertising

72.

Kargo

1.28% • Kargo • Advertising

73.

SiteScout by Centro

1.26% • Centro • Advertising

74.

Yahoo! Analytics

1.25% • Verizon • Site Analytics

75.

ADman Media

1.21% • illumin • Advertising

76.

Smaato

1.19% • Verve Group • Advertising

77.

DoubleVerify

1.17% • DoubleVerify • Advertising

78.

Google User Content

1.14% • Google • Hosting

79.

OneTag

1.12% • OneTag • Advertising

80.

Zemanta

1.11% • Outbrain • Customer Interaction

81.

gumgum

1.1% • GumGum • Advertising

82.

Rise

1.08% • Rise Code • Advertising

83.

Dotomi

1.08% • Conversant • Advertising

84.

Zeta

1.05% • Zeta Global • Customer Interaction

85.

Sonobi

1.04% • Sonobi, Inc • Advertising

86.

RTB House

1.02% • RTB House • Advertising

87.

Yahoo!

1.01% • Verizon • Site Analytics