reuters.com

1.

OneTrust

91.6% • OneTrust • Consent Management

2.

Google Tag

90.67% • Google • Advertising

3.

pub.network

87.95% • • Advertising

4.

ChartBeat

82.96% • ChartBeat • Site Analytics

5.

Integral Ad Science

81.09% • Integral Ad Science, Inc. • Advertising

6.

True Anthem

78.98% • trueAnthem • Advertising

7.

mPulse

77.81% • Akamai Technologies • Site Analytics

8.

Segment

76.77% • Segment • Site Analytics

9.

ScoreCard Research Beacon

74.12% • comScore, Inc. • Site Analytics

10.

Eloqua

70.24% • Oracle • Advertising

11.

Permutive

69.36% • Permutive, Inc. • Advertising

12.

Dianomi

65.66% • Dianomi • Advertising

13.

Qualtrics

61.69% • Qualtrics • Site Analytics

14.

DataDome

57.84% • DataDome • Site Analytics

15.

Arc Publishing

53.65% • Arc Publishing • Site Analytics

16.

Parse.ly

48.37% • Parse.ly • Site Analytics

17.

Google Analytics

47.2% • Google • Site Analytics

18.

AB Tasty

42.55% • AB Tasty • Site Analytics

19.

Datadog

37.81% • Datadog • Utilities

20.

Facebook

32.13% • Meta • Advertising

21.

Live Intent

31.37% • LiveIntent • Site Analytics

22.

Connatix

27.72% • Connatix Native Exchange • Advertising

23.

JW Player

26.15% • JW Player • Audio/Video Player

24.

DoubleClick

21.44% • Google • Advertising

25.

AppNexus

16.1% • Microsoft • Advertising

26.

Google

10.01% • Google • Advertising

27.

LiveRamp

7.94% • LiveRamp • Advertising

28.

Google Static

7.66% • Google • Hosting

29.

Outbrain

5.9% • Outbrain • Advertising

30.

Google APIs

5.87% • Google • Hosting

31.

Amazon Advertising

3.95% • Amazon • Advertising

32.

Google Syndication

3.95% • Google • Advertising

33.

PubMatic

3.48% • PubMatic, Inc. • Advertising

34.

Criteo

3.38% • Criteo • Advertising

35.

ID5 Sync

3.35% • ID5 Technology Ltd. • Site Analytics

36.

Rubicon

3.34% • The Rubicon Project, Limited • Advertising

37.

LinkedIn Analytics

3.28% • Microsoft • Site Analytics

38.

TradeDesk

3.27% • The Trade Desk • Advertising

39.

Google Fonts

3.26% • Google • Hosting

40.

Quantcast

3.23% • Quantcast International Limited • Advertising

41.

videoplayerhub.com

3.23% • • Misc

42.

OpenX

3.19% • OpenX Software Ltd. • Advertising

43.

Audience Square

3.18% • Audigent • Advertising

44.

33Across

3.13% • 33Across • Advertising

45.

Index Exchange

3.1% • Index Exchange, Inc. • Advertising

46.

Lotame

3.04% • Lotame • Advertising

47.

Epsilon

2.96% • Epsilon • Advertising

48.

Yieldmo

2.76% • Yieldmo, Inc. • Advertising

49.

TripleLift

2.69% • TripleLift, Inc. • Advertising

50.

ShareThrough

2.65% • Sharethrough, Inc • Advertising

51.

Google Analytics with signals

2.64% • Google • Advertising

52.

Bidswitch

2.6% • Criteo • Advertising

53.

Yahoo! Analytics

2.56% • Verizon • Site Analytics

54.

Google AdServices

2.5% • Google • Advertising

55.

Media.net

2.45% • Media.net • Advertising

56.

Aggregate Knowledge

2.21% • TransUnion • Advertising

57.

Adobe Audience Manager

2.19% • Adobe • Advertising

58.

PageFair

2.18% • Blockthrough • Customer Interaction

59.

ad-delivery.net

2.11% • • Misc

60.

Adform

2.06% • Adform • Advertising

61.

PulsePoint

1.9% • PulsePoint, Inc. • Advertising

62.

Quantcount

1.89% • Quantcast International Limited • Site Analytics

63.

Google User Content

1.87% • Google • Hosting

64.

StickyAds

1.85% • Comcast • Advertising

65.

Rhythmone Beacon

1.85% • RhythmOne, LLC • Advertising

66.

Teads

1.83% • Teads • Advertising

67.

Tapad

1.8% • Telenor Group • Advertising

68.

DoubleVerify

1.69% • DoubleVerify • Advertising

69.

Turn Inc.

1.68% • Singtel • Advertising

70.

YouTube

1.66% • Google • Audio/Video Player

71.

Akamai Technologies

1.62% • Akamai Technologies • Hosting

72.

sovrn

1.58% • Sovrn Holdings Inc • Advertising

73.

X Corp.

1.53% • X Corp. • Social Media

74.

SMART AdServer

1.52% • Smart Adserver • Advertising

75.

Sonobi

1.44% • Sonobi, Inc • Advertising

76.

Beeswax

1.28% • Beeswax • Advertising

77.

Dotomi

1.26% • Conversant • Advertising

78.

SiteScout by Centro

1.23% • Centro • Advertising

79.

StackAdapt

1.21% • StackAdapt • Advertising

80.

Yahoo! Ad Manager Plus

1.2% • Verizon • Advertising

81.

ADman Media

1.2% • illumin • Advertising

82.

gumgum

1.16% • GumGum • Advertising

83.

Yahoo!

1.1% • Verizon • Site Analytics

84.

Zemanta

1.07% • Outbrain • Customer Interaction

85.

Smaato

1.04% • Verve Group • Advertising