smithsonianmag.com

1.

Google Tag Manager

95.86% • Google • Essential

2.

Google Static

94.93% • Google • CDN

3.

fontawesome.com

94.62% • • CDN

4.

pub.network

92.16% • • Advertising

5.

Cloudflare Insights

91.79% • Cloudflare • Site Analytics

6.

Parse.ly

91.05% • Parse.ly • Site Analytics

7.

Google Fonts

89.25% • Google • CDN

8.

Dianomi

79.87% • Dianomi • Advertising

9.

Google

44.25% • Google • Advertising

10.

Google Analytics

41.98% • Google • Site Analytics

11.

CookieLaw by OneTrust (formerly Optanaon)

41.22% • OneTrust • Consent Management

12.

DoubleClick

40.57% • Google • Advertising

13.

ScoreCard Research Beacon

32.86% • comScore, Inc. • Site Analytics

14.

Amazon Web Services

27.81% • Amazon • Hosting

15.

OneTrust

27.02% • OneTrust • Consent Management

16.

Microsoft Advertising

26.94% • Microsoft • Advertising

17.

OptInMonster

22.14% • OptinMonster • Customer Interaction

18.

videoplayerhub.com

17.84% • • Misc

19.

YouTube

17.54% • Google • Audio/Video Player

20.

PageFair

14.5% • Blockthrough • Customer Interaction

21.

Google Analytics with signals

11.48% • Google • Advertising

22.

ad-delivery.net

11.04% • • Misc

23.

Google AdServices

10.55% • Google • Advertising

24.

Hotjar

9.91% • Hotjar • Site Analytics

25.

X Corp.

6.88% • X Corp. • Social Media

26.

Google Syndication

4.05% • Google • Advertising

27.

X Syndication

3.76% • X Corp. • Social Media

28.

Amazon Advertising

3.63% • Amazon • Advertising

29.

Google APIs

3.56% • Google • CDN

30.

Criteo

3.41% • Criteo • Advertising

31.

ID5 Sync

3.0% • ID5 Technology Ltd. • Site Analytics

32.

Instagram

2.77% • Meta • Misc

33.

Google Photos

2.47% • Google • CDN

34.

LiveRamp

2.41% • Acxiom • Advertising

35.

Rubicon

1.52% • The Rubicon Project, Limited • Advertising

36.

JW Player

1.51% • JW Player • Audio/Video Player

37.

OpenX

1.47% • OpenX Software Ltd. • Advertising

38.

Bidswitch

1.45% • Criteo • Advertising

39.

PubMatic

1.44% • PubMatic, Inc. • Advertising

40.

Integral Ad Science

1.42% • Integral Ad Science, Inc. • Advertising

41.

Quantcast

1.26% • Quantcast International Limited • Advertising

42.

Adform

1.17% • Adform • Advertising

43.

AppNexus

1.16% • Microsoft • Advertising

44.

StickyAds

1.11% • Comcast • Advertising

45.

ShareThrough

1.1% • Sharethrough, Inc • Advertising

46.

Audience Square

1.1% • Audigent • Advertising

47.

Index Exchange

1.08% • Index Exchange, Inc. • Advertising

48.

Live Intent

1.08% • LiveIntent • Site Analytics

49.

TradeDesk

1.03% • The Trade Desk • Advertising

50.

sovrn

1.01% • Sovrn Holdings Inc • Advertising