smithsonianmag.com

Observed activities (76)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

96.05% • Google • Advertising

fontawesome.com

94.79% • • Hosting

Cloudflare Insights

93.31% • Cloudflare • Site Analytics

pub.network

92.25% • • Advertising

Google Static

89.68% • Google • Hosting

Google Fonts

86.11% • Google • Hosting

Dianomi

78.69% • Dianomi • Advertising

Amazon Web Services

30.99% • Amazon • Hosting

YouTube

17.97% • Google • Audio/Video Player

10.

Sentry

12.97% • Sentry • Utilities

11.

Google

11.88% • Google • Advertising

12.

Google Marketing Platform

8.57% • Google • Advertising

13.

Facebook

7.88% • Meta • Advertising

14.

Google Play Services

7.12% • Google • Hosting

15.

Google APIs

6.29% • Google • Hosting

16.

Google Photos

4.16% • Google • Hosting

17.

Google Analytics

3.97% • Google • Site Analytics

18.

OneTrust

3.9% • OneTrust • Consent Management

19.

Microsoft Advertising

3.9% • Microsoft • Advertising

20.

Parse.ly

3.87% • Parse.ly • Site Analytics

21.

Instagram

3.5% • Meta • Social Media

22.

OptInMonster

3.46% • OptinMonster • Customer Interaction

23.

Facebook CDN

3.46% • Meta • Hosting

24.

Google AdServices

3.12% • Google • Advertising

25.

X Corp.

3.09% • X Corp. • Social Media

26.

ScoreCard Research Beacon

2.99% • comScore, Inc. • Site Analytics

27.

Hotjar

2.87% • Hotjar • Site Analytics

28.

OpenX

2.48% • OpenX Software Ltd. • Advertising

29.

Bidswitch

2.45% • Criteo • Advertising

30.

PubMatic

2.44% • PubMatic, Inc. • Advertising

31.

LiveRamp

2.37% • LiveRamp • Advertising

32.

X Syndication

2.22% • X Corp. • Social Media

33.

Adform

2.15% • Adform • Advertising

34.

StickyAds

2.09% • Comcast • Advertising

35.

Magnite

1.92% • The Rubicon Project, Limited • Advertising

36.

Google Syndication

1.91% • Google • Advertising

37.

Microsoft Clarity

1.91% • Microsoft • Site Analytics

1.73% • Blockthrough • Customer Interaction

40.

AppNexus

1.63% • Microsoft • Advertising

41.

Criteo

1.59% • Criteo • Advertising

42.

Live Intent

1.57% • LiveIntent • Site Analytics

43.

Cloudflare

1.57% • Cloudflare • Hosting

44.

sovrn

1.57% • Sovrn Holdings Inc • Advertising

1.55% • The Trade Desk • Advertising

47.

Quantcast

1.55% • Quantcast • Advertising

48.

Index Exchange

1.55% • Index Exchange, Inc. • Advertising

10.04

Trackers Per Page Load

7.47

Tracking Requests Per Page Load

8.27%

Trackers Requests / All Requests

1.16MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies