vanityfair.com

1.

Google Tag

96.07% • Google • Advertising

2.

OneTrust

94.23% • OneTrust • Consent Management

3.

Google APIs

92.11% • Google • Hosting

4.

Yahoo!

90.01% • Verizon • Site Analytics

5.

Google Marketing Platform

88.83% • Google • Advertising

6.

Taboola

82.8% • Taboola • Advertising

7.

Amazon CloudFront

55.12% • Amazon • Hosting

8.

Integral Ad Science

47.73% • Integral Ad Science, Inc. • Advertising

9.

Facebook

47.48% • Meta • Advertising

10.

Google Static

10.41% • Google • Hosting

11.

Google

9.12% • Google • Advertising

12.

Google Fonts

6.15% • Google • Hosting

13.

ScoreCard Research Beacon

5.9% • comScore, Inc. • Site Analytics

14.

Google AdServices

5.77% • Google • Advertising

15.

Sailthru Horizon

5.59% • Sailthru • Advertising

16.

Bounce Exchange

5.48% • Bounce Exchange • Advertising

17.

Parse.ly

5.46% • Parse.ly • Site Analytics

18.

Quantcast

5.34% • Quantcast International Limited • Advertising

19.

Snapchat For Business

5.32% • Snap • Advertising

20.

Audience Square

5.32% • Audigent • Advertising

21.

TikTok Analytics

5.3% • ByteDance Inc • Site Analytics

22.

Qualia

5.3% • Qualia • Advertising

23.

X Advertising

5.27% • X Corp. • Advertising

24.

LiveRamp

5.11% • LiveRamp • Advertising

25.

LinkedIn Analytics

4.98% • Microsoft • Site Analytics

26.

Google Syndication

4.98% • Google • Advertising

27.

Spotify

4.96% • Spotify • Audio/Video Player

28.

LinkedIn Ads

4.73% • Microsoft • Advertising

29.

Microsoft Advertising

4.42% • Microsoft • Advertising

30.

Google Analytics with signals

4.36% • Google • Advertising

31.

AppNexus

4.24% • Microsoft • Advertising

32.

Magnite

4.01% • Magnite • Advertising

33.

Criteo

3.93% • Criteo • Advertising

34.

BounceX

3.93% • • Advertising

35.

Merkle RKG

3.92% • Dentsu Aegis Network • Site Analytics

36.

SkimLinks

3.92% • SkimLinks • Advertising

37.

Quantcount

3.9% • Quantcast International Limited • Site Analytics

38.

X Corp.

3.72% • X Corp. • Social Media

39.

Amazon Advertising

3.68% • Amazon • Advertising

40.

TradeDesk

3.63% • The Trade Desk • Advertising

41.

OpenX

3.14% • OpenX Software Ltd. • Advertising

42.

PubMatic

3.11% • PubMatic, Inc. • Advertising

43.

Stripe

3.01% • Stripe • Customer Interaction

44.

Media.net

2.97% • Media.net • Advertising

45.

jsDelivr

2.97% • • Hosting

46.

Tapad

2.82% • Telenor Group • Advertising

47.

Turn Inc.

2.74% • Singtel • Advertising

48.

X Analytics

2.68% • X Corp. • Advertising

49.

DoubleVerify

2.68% • DoubleVerify • Advertising

50.

Permutive

2.66% • Permutive, Inc. • Advertising

51.

Azure CDN

2.53% • Microsoft • Hosting

52.

Adobe Audience Manager

2.37% • Adobe • Advertising

53.

Mixpanel

2.37% • Mixpanel • Site Analytics

54.

Yahoo! Ad Manager Plus

2.28% • Verizon • Advertising

55.

TripleLift

2.18% • TripleLift, Inc. • Advertising

56.

Index Exchange

2.1% • Index Exchange, Inc. • Advertising

57.

Live Intent

1.99% • LiveIntent • Site Analytics

58.

jQuery

1.99% • JS Foundation • Hosting

59.

Bidswitch

1.93% • Criteo • Advertising

60.

SMART AdServer

1.89% • Smart Adserver • Advertising

61.

YouTube

1.89% • Google • Audio/Video Player

62.

Sonobi

1.85% • Sonobi, Inc • Advertising

63.

SecuredVisit

1.76% • SecuredVisit • Advertising

64.

Aggregate Knowledge

1.72% • TransUnion • Advertising

65.

Google User Content

1.64% • Google • Hosting

66.

PulsePoint

1.58% • PulsePoint, Inc. • Advertising

67.

Lotame

1.47% • Lotame • Advertising

68.

Rhythmone Beacon

1.45% • RhythmOne, LLC • Advertising

69.

sovrn

1.41% • Sovrn Holdings Inc • Advertising

70.

Google Photos

1.41% • Google • Hosting

71.

ADman Media

1.39% • illumin • Advertising

72.

Pinterest

1.35% • Pinterest • Social Media

73.

Beeswax

1.33% • Beeswax • Advertising

74.

OneTag

1.31% • OneTag • Advertising

75.

Connatix

1.29% • Connatix Native Exchange • Advertising

76.

Teads

1.29% • Teads • Advertising

77.

Outbrain

1.25% • Outbrain • Advertising

78.

Cloudflare

1.23% • Cloudflare • Hosting

79.

StackAdapt

1.22% • StackAdapt • Advertising

80.

Adblade

1.22% • Adblade • Advertising

81.

Adelphic

1.18% • Viant • Site Analytics

82.

Intent IQ

1.16% • AlmondNet • Advertising

83.

Sentry

1.16% • Sentry • Utilities

84.

ShareThrough

1.14% • Sharethrough, Inc • Advertising

85.

StickyAds

1.14% • Comcast • Advertising

86.

Instagram

1.12% • Meta • Social Media

87.

SpringServe

1.1% • SpringServe, LLC • Advertising

88.

Improve Digital

1.08% • Improve Digital • Advertising

89.

eXelate

1.02% • Nielsen • Advertising