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variety.com

Observed activities (127)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Adobe Typekit
94.21% • Adobe • Utilities
2.
Google Tag
93.05% • Google • Advertising
3.
OneTrust
92.69% • OneTrust • Consent Management
4.
Piano
91.89% • Piano • Utilities
5.
Amazon Web Services
90.19% • Amazon • Hosting
6.
Connatix
89.85% • Connatix Native Exchange • Advertising
7.
Jetpack
89.41% • Automattic • Site Analytics
8.
BlogHer Ads
88.75% • Penske Media Corporation • Advertising
9.
Piano Analytics
76.57% • Piano • Site Analytics
10.
Google Analytics
73.75% • Google • Site Analytics
11.
cXense
73.2% • Cxense • Advertising
12.
CivicScience
70.97% • CivicScience • Site Analytics
13.
ScoreCard Research Beacon
68.16% • comScore, Inc. • Site Analytics
14.
Cloudflare
66.44% • Cloudflare • Hosting
15.
Adobe Dynamic Tag Management
65.09% • Adobe • Utilities
16.
JW Player
62.84% • JW Player • Audio/Video Player
17.
FouAnalytics
61.51% • FouAnalytics • Site Analytics
18.
Hotjar
60.83% • Hotjar • Site Analytics
19.
Report URI
39.52% • Report URI • Utilities
20.
Outbrain
36.53% • Outbrain • Advertising
21.
Digioh
35.61% • • Advertising
22.
videoplayerhub.com
35.35% • • Misc
23.
SkimLinks
34.91% • SkimLinks • Advertising
24.
True Anthem
34.74% • trueAnthem • Advertising
25.
LinkedIn Analytics
34.37% • Microsoft • Site Analytics
26.
Quantcast
30.08% • Quantcast International Limited • Advertising
27.
Pinterest
28.62% • Pinterest • Social Media
28.
Gravatar
25.37% • Automattic • Social Media
29.
Adobe Audience Manager
24.93% • Adobe • Advertising
30.
Google Static
17.29% • Google • Hosting
31.
Google
17.1% • Google • Advertising
32.
DoubleClick
15.71% • Google • Advertising
33.
Google APIs
12.6% • Google • Hosting
34.
YouTube
10.13% • Google • Audio/Video Player
35.
New Relic
9.83% • New Relic • Site Analytics
36.
Google Photos
7.87% • Google • Hosting
37.
Integral Ad Science
7.7% • Integral Ad Science, Inc. • Advertising
38.
Amazon CloudFront
7.2% • Amazon • Hosting
39.
Google Syndication
6.82% • Google • Advertising
40.
Google Fonts
6.81% • Google • Hosting
41.
Ad Lightning
5.71% • Ad Lightning • Advertising
42.
TradeDesk
5.53% • The Trade Desk • Advertising
43.
Rubicon
5.49% • The Rubicon Project, Limited • Advertising
44.
LinkedIn Ads
5.32% • Microsoft • Advertising
45.
Amazon Advertising
5.3% • Amazon • Advertising
46.
LiveRamp
5.02% • LiveRamp • Advertising
47.
Teads
4.96% • Teads • Advertising
48.
Criteo
4.85% • Criteo • Advertising

22.76

Trackers Per Page Load

32.35

Tracking Requests Per Page Load

13.09%

Trackers Requests / All Requests

2.71MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies