variety.com

1.

Piano

98.57% • Piano Software • Utilities

2.

OneTrust

97.96% • OneTrust • Consent Management

3.

Google Tag

94.13% • Google • Advertising

4.

Connatix

93.96% • Connatix Native Exchange • Advertising

5.

Amazon Web Services

93.53% • Amazon • Hosting

6.

Jetpack

91.87% • Automattic • Site Analytics

7.

BlogHer Ads

90.73% • Penske Media Corporation • Advertising

8.

Adobe Typekit

90.26% • Adobe • Utilities

9.

Piano Analytics

89.88% • Piano Software • Site Analytics

10.

Google Analytics

85.7% • Google • Site Analytics

11.

cXense

83.88% • Cxense • Advertising

12.

ScoreCard Research Beacon

82.26% • comScore, Inc. • Site Analytics

13.

Adobe Dynamic Tag Management

78.04% • Adobe • Utilities

14.

FouAnalytics

70.57% • FouAnalytics • Site Analytics

15.

Hotjar

69.77% • Hotjar • Site Analytics

16.

JW Player

68.18% • JW Player • Audio/Video Player

17.

Outbrain

50.42% • Outbrain • Advertising

18.

Digioh

49.74% • • Advertising

19.

videoplayerhub.com

49.41% • • Misc

20.

SkimLinks

48.98% • SkimLinks • Advertising

21.

True Anthem

48.72% • trueAnthem • Advertising

22.

LinkedIn Analytics

48.57% • Microsoft • Site Analytics

23.

Cloudflare

48.3% • Cloudflare • Hosting

24.

Pinterest

39.85% • Pinterest • Social Media

25.

Quantcast

35.87% • Quantcast International Limited • Advertising

26.

Gravatar

31.76% • Automattic • Social Media

27.

Google Static

18.62% • Google • Hosting

28.

Google Marketing Platform

14.68% • Google • Advertising

29.

Google

11.41% • Google • Advertising

30.

Google APIs

10.65% • Google • Hosting

31.

New Relic

10.0% • New Relic • Site Analytics

32.

YouTube

8.2% • Google • Audio/Video Player

33.

Integral Ad Science

7.9% • Integral Ad Science, Inc. • Advertising

34.

Google Play Services

7.69% • Google • Hosting

35.

Google Photos

7.13% • Google • Hosting

36.

Amazon Advertising

7.02% • Amazon • Advertising

37.

TradeDesk

6.64% • The Trade Desk • Advertising

38.

Google Fonts

6.6% • Google • Hosting

39.

Magnite

6.55% • Magnite • Advertising

40.

Google Syndication

6.28% • Google • Advertising

41.

Ad Lightning

6.14% • Ad Lightning • Advertising

42.

Teads

5.88% • Teads • Advertising

43.

LiveRamp

5.82% • LiveRamp • Advertising

44.

Undertone

5.66% • Perion • Advertising

45.

Live Intent

5.59% • LiveIntent • Site Analytics

46.

Criteo

5.46% • Criteo • Advertising

47.

Bombora

5.37% • Bombora • Site Analytics

48.

ID5 Sync

5.36% • ID5 Technology • Advertising

49.

Kargo

5.23% • Kargo • Advertising

50.

33Across

5.15% • 33Across • Advertising

51.

Treasure Data

4.84% • arm • Site Analytics

52.

Permutive

4.83% • Permutive, Inc. • Advertising

53.

Lotame

4.82% • Lotame • Advertising

54.

Epsilon

4.78% • Epsilon • Advertising

55.

Amazon CloudFront

4.63% • Amazon • Hosting

56.

PubMatic

4.54% • PubMatic, Inc. • Advertising

57.

LinkedIn Ads

4.47% • Microsoft • Advertising

58.

Aidem

4.31% • Aidem • Advertising

59.

Tapad

4.11% • Telenor Group • Advertising

60.

Index Exchange

4.05% • Index Exchange, Inc. • Advertising

61.

Adobe Audience Manager

4.01% • Adobe • Advertising

62.

Bidswitch

3.89% • Criteo • Advertising

63.

AppNexus

3.88% • Microsoft • Advertising

64.

Seedtag

3.71% • Seedtag Advertising • Advertising

65.

PageFair

3.68% • Blockthrough • Customer Interaction

66.

Dotomi

3.5% • Conversant • Advertising

67.

BounceX

3.4% • • Advertising

68.

Bounce Exchange

3.39% • Bounce Exchange • Advertising

69.

Yahoo! Ad Manager Plus

3.36% • Verizon • Advertising

70.

ad-delivery.net

3.36% • • Misc

71.

sovrn

3.34% • Sovrn Holdings Inc • Advertising

72.

OpenX

3.29% • OpenX Software Ltd. • Advertising

73.

Rhythmone Beacon

3.22% • RhythmOne, LLC • Advertising

74.

Rise

3.16% • Rise Code • Advertising

75.

Google Analytics with signals

3.16% • Google • Advertising

76.

SMART AdServer

3.12% • Smart Adserver • Advertising

77.

Google AdServices

3.09% • Google • Advertising

78.

TripleLift

2.96% • TripleLift, Inc. • Advertising

79.

ShareThrough

2.89% • Sharethrough, Inc • Advertising

80.

Quantcount

2.85% • Quantcast International Limited • Site Analytics

81.

Turn Inc.

2.8% • Singtel • Advertising

82.

Adform

2.77% • Adform • Advertising

83.

cdnwidget.com

2.61% • • Hosting

84.

PulsePoint

2.59% • PulsePoint, Inc. • Advertising

85.

Yahoo! Analytics

2.58% • Verizon • Site Analytics

86.

Zemanta

2.55% • Outbrain • Customer Interaction

87.

Beeswax

2.53% • Beeswax • Advertising

88.

Media.net

2.52% • Media.net • Advertising

89.

Smaato

2.52% • Verve Group • Advertising

90.

Yieldmo

2.49% • Yieldmo, Inc. • Advertising

91.

StackAdapt

2.48% • StackAdapt • Advertising

92.

Ogury

2.45% • Ogury • Advertising

93.

RTB House

2.44% • RTB House • Advertising

94.

SiteScout by Centro

2.41% • Centro • Advertising

95.

StickyAds

2.4% • Comcast • Advertising

96.

OneTag

2.29% • OneTag • Advertising

97.

ADman Media

2.29% • illumin • Advertising

98.

Adelphic

2.02% • Viant • Site Analytics

99.

Adyoulike

1.95% • Open Web • Advertising

100.

Nativo

1.94% • Nativo • Advertising

101.

Simpli.fi

1.92% • Simplifi Holdings Inc. • Advertising

102.

Zeta

1.87% • Zeta Global • Customer Interaction

103.

gumgum

1.85% • GumGum • Advertising

104.

Aggregate Knowledge

1.82% • TransUnion • Advertising

105.

Intent IQ

1.79% • AlmondNet • Advertising

106.

DoubleVerify

1.78% • DoubleVerify • Advertising

107.

LiveRamp CMP

1.77% • LiveRamp • Consent Management

108.

Sonobi

1.75% • Sonobi, Inc • Advertising

109.

Improve Digital

1.72% • Improve Digital • Advertising

110.

DeepIntent

1.71% • Deep Intent • Advertising

111.

Eyeota

1.65% • Eyeota • Advertising

112.

Unruly Media

1.6% • Tremor International • Advertising

113.

Bidtellect

1.58% • Simpli.fi • Advertising

114.

InMobi

1.57% • InMobi • Advertising

115.

X Corp.

1.49% • X Corp. • Social Media

116.

Adtheorent

1.46% • AdTheorent, Inc • Advertising

117.

Instagram

1.46% • Meta • Social Media

118.

33Across

1.45% • 33Across • Advertising

119.

Rich Audience

1.44% • Rich Audience • Advertising

120.

Aniview

1.44% • Aniview • Advertising

121.

TRUSTe Notice

1.43% • TrustArc • Consent Management

122.

Google User Content

1.39% • Google • Hosting

123.

TrustArc

1.33% • TrustArc • Consent Management

124.

Microsoft Advertising

1.29% • Microsoft • Advertising

125.

Beachfront Media

1.24% • Seedtag Advertising • Advertising

126.

Demandbase

1.23% • Demandbase • Advertising

127.

X Syndication

1.19% • X Corp. • Social Media

128.

Disqus

1.16% • Zeta Global • Customer Interaction

129.

Crimtan

1.11% • Crimtan • Advertising

130.

Taboola

1.1% • Taboola • Advertising

131.

Adition

1.05% • ProSiebenSat.1 Media • Advertising

132.

LinkedIn

1.04% • Microsoft • Misc

133.

Tremor Video

1.03% • Tremor Video • Audio/Video Player

134.

AdGear

1.0% • Samsung • Advertising