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yahoo.com

Observed activities (58)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Yahoo!
96.97% • Verizon • Site Analytics
2.
Oath
64.07% • Verizon • Misc
3.
ScoreCard Research Beacon
55.43% • comScore, Inc. • Site Analytics
4.
DoubleClick
48.92% • Google • Advertising
5.
Taboola
42.98% • Taboola • Advertising
6.
Google APIs
21.0% • Google • Hosting
7.
Brightcove Player
20.56% • Brightcove • Audio/Video Player
8.
Google Syndication
20.47% • Google • Advertising
9.
Brightcove
19.38% • Brightcove • Site Analytics
10.
Akamai Technologies
17.64% • Akamai Technologies • Hosting
11.
boltdns.net
17.43% • • Misc
12.
jsDelivr
14.7% • • Hosting
13.
Google Tag Manager
14.6% • Google • Essential
14.
Google
11.74% • Google • Advertising
15.
Microsoft Advertising
9.61% • Microsoft • Advertising
16.
ChartBeat
7.78% • ChartBeat • Site Analytics
17.
Kenshoo
6.24% • Kenshoo • Site Analytics
18.
Google Static
6.02% • Google • Hosting
19.
Adobe Audience Manager
5.85% • Adobe • Advertising
20.
Salesforce DMP
4.94% • Salesforce • Advertising
21.
Criteo
4.48% • Criteo • Advertising
22.
Rubicon
4.11% • The Rubicon Project, Limited • Advertising
23.
PubMatic
3.95% • PubMatic, Inc. • Advertising
24.
Index Exchange
3.84% • Index Exchange, Inc. • Advertising
25.
TripleLift
3.81% • TripleLift, Inc. • Advertising
26.
Yieldmo
3.81% • Yieldmo, Inc. • Advertising
27.
OpenX
3.75% • OpenX Software Ltd. • Advertising
28.
Media.net
3.64% • Media.net • Advertising
29.
Google Fonts
3.55% • Google • Hosting
30.
TradeDesk
3.21% • The Trade Desk • Advertising
31.
Spot.IM
3.08% • Spot.IM Ltd. • Social Media
32.
RTB House
2.94% • RTB House • Advertising
33.
sovrn
2.94% • Sovrn Holdings Inc • Advertising
34.
AppNexus
2.7% • Microsoft • Advertising
35.
Kargo
2.51% • Kargo • Advertising
36.
Dotomi
2.45% • Conversant • Advertising
37.
New Relic
2.36% • New Relic • Site Analytics
38.
Live Intent
2.21% • LiveIntent • Site Analytics
39.
X Corp.
2.19% • X Corp. • Social Media
40.
YouTube
2.07% • Google • Audio/Video Player
41.
ShareThrough
2.02% • Sharethrough, Inc • Advertising
42.
Rhythmone Beacon
1.92% • RhythmOne, LLC • Advertising
43.
Sonobi
1.74% • Sonobi, Inc • Advertising
44.
gumgum
1.73% • GumGum • Advertising
45.
X Syndication
1.71% • X Corp. • Social Media
46.
Disqus
1.62% • Zeta Global • Customer Interaction
47.
ORC International
1.53% • Engine • Advertising
48.
Google Analytics
1.51% • Google • Site Analytics

7.18

Trackers Per Page Load

18.43

Tracking Requests Per Page Load

10.59%

Trackers Requests / All Requests

5.86MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies