How To Block Ads On Amazon Prime Video

Amazon Prime Video interruptions have become a growing frustration for many subscribers, especially since Amazon introduced advertisements to its standard Prime Video plan in 2024. While users can pay an additional monthly fee to restore an ad-free experience, many are looking for other legitimate options. If you're wondering how to block ads on Amazon Prime Video, there are several approaches worth considering. From upgrading your subscription to using browser extensions or network-level DNS filtering, each method comes with its own benefits and limitations. This guide explains what currently works, where each solution applies, and what you should realistically expect without relying on methods that may violate Amazon's terms or stop working over time.

Why Amazon Prime Video Shows Ads

Amazon Prime Video's standard subscription includes advertisements during movies and TV shows. Users who want an ad-free viewing experience can pay an additional fee for Amazon's ad-free tier.

This means seeing ads on Prime Video does not necessarily indicate a problem with your account or device. If you want to reduce or remove them, your options depend largely on where you watch Prime Video, such as in a desktop browser, on a Fire TV device, or through a smart TV app.

How to Remove Amazon Prime Ads by Upgrading Your Plan

The only official way to remove ads from Amazon Prime Video is to pay for its ad-free tier, offered as an add-on to a Prime membership for an additional monthly fee. The name and price of this option vary by country and have changed over time, so check your Amazon account or Prime Video settings for the current details in your region — that is also where you can enable the upgrade.

This approach is the most reliable because it is fully supported by Amazon and works across all devices, including desktop browsers, mobile apps, Fire TV devices, smart TVs, and game consoles. One caveat: live content, such as sports, still includes advertising even on the ad-free tier. If your goal is reliable, ad-free playback of movies and shows without experimenting with other tools, upgrading your subscription remains the simplest solution. Many readers looking for ways to block Amazon Prime ads may prefer alternative methods, but it is important to understand the official option before considering them.

How to Block Amazon Prime Ads Using a Browser

Watching Prime Video in a desktop browser opens the possibility of using browser extensions that can reduce or block advertising requests. Extensions such as Ghostery Tracker & Ad Blocker and similar privacy tools work by intercepting advertising and tracking requests before they load in the browser. Note that uBlock Origin no longer works on Chrome or Edge following Google's Manifest V3 transition — it remains available only on Firefox — while Ghostery continues to support all major browsers.

Which Browsers Support Ad Blockers for Amazon Prime Video?

Ghostery and other ad-blocking extensions are available for major browsers, including:

• Chrome
• Firefox
• Edge
• Opera
• Safari
• Brave

However, support and blocking capabilities can differ between browsers. Browser extensions only work when you watch Prime Video in a supported browser. They cannot block ads inside the Prime Video apps on Fire TV, smart TVs or game consoles.

It's also important to understand the limitations. Amazon continuously updates how ads are delivered, and some users report that advertisements are still shown or that the service detects ad blockers and changes playback behavior. For that reason, no Amazon Prime ad blocker can guarantee permanent success. If you watch Prime Video primarily on a desktop browser, however, a privacy-focused extension such as Ghostery remains one of the easiest methods to block Amazon Prime ads while also reducing ads and trackers during everyday browsing.

Can You Block Ads on Amazon Prime Using a VPN or DNS Filter?

DNS-based ad blocking works differently from browser extensions. Instead of blocking requests inside the browser, it filters connections at the network level, allowing multiple devices to benefit from the same protection. Popular services include NextDNS, AdGuard DNS, and self-hosted solutions such as Pi-hole.

This approach can be useful for devices that do not support browser extensions, including smart TVs and Fire TV Sticks. However, its effectiveness against streaming advertisements is mixed. Amazon often delivers advertising and video content from the same infrastructure, making it difficult for DNS filters to distinguish between the two without affecting playback. As a result, DNS filtering is generally less reliable for streaming services than it is for blocking traditional website advertising.

VPNs are sometimes mentioned alongside DNS filtering, but they do not inherently block advertisements. Their primary purpose is encrypting internet traffic and changing your apparent location rather than filtering ad requests.

Blocking Ads on Amazon Prime on a Fire Stick or Smart TV

Many users specifically want to block Amazon Prime Video ads on a Fire TV Stick or smart TV. Unfortunately, the available options are more limited than they are on browsers.

Browser extensions cannot run inside the Prime Video app, so installing Ghostery or similar tools is not possible. Network-level DNS filtering may reduce some advertising, but results vary and should not be considered a guaranteed solution. Some older tutorials recommend installing Firefox with an ad blocker on Fire TV, but Firefox for Fire TV has been discontinued, making those guides outdated.

In practice, the only consistently reliable method for achieving an Amazon Prime ad-free experience on Fire TV or smart TVs is subscribing to Amazon's official ad-free tier.

Can Amazon Prime Video Detect an Ad Blocker?

Amazon Prime Video may detect some ad-blocking methods or change how video playback works when advertising requests are blocked. Because Amazon can also change how it delivers ads, an Amazon Prime ad blocker that works today may not always produce the same results.

If ads still appear, or Prime Video does not play correctly, try updating your ad blocker, refreshing the page, or temporarily disabling it to determine whether the blocker is affecting playback.

What Actually Works Right Now

The best way to block Prime Video ads depends on how you watch. In a supported browser, an Amazon Prime ad blocker such as Ghostery can block ads and trackers without requiring a change to your subscription, though results can vary as Amazon updates its platform. Amazon's ad-free tier works across supported devices and may be the more practical choice for Fire TV and smart TV users, where browser extensions aren't available. DNS filtering is another option, but its effectiveness with streaming ads can vary.

If you're using Ghostery and still see ads on Amazon Prime Video, get in touch with our team at support@ghostery.com. Sharing details about your browser and what you're seeing helps us investigate and improve blocking.