britannica.com

1.

Google Tag

93.64% • Google • Advertising

2.

Adobe Experience Cloud

92.49% • Adobe • Site Analytics

3.

Cloudflare Insights

88.21% • Cloudflare • Site Analytics

4.

Google Fonts

85.46% • Google • Hosting

5.

Google Static

84.72% • Google • Hosting

6.

Google Analytics

9.83% • Google • Site Analytics

7.

Google Marketing Platform

8.96% • Google • Advertising

8.

JW Player

8.41% • JW Player • Audio/Video Player

9.

Google

6.51% • Google • Advertising

10.

Lotame

4.57% • Lotame • Advertising

11.

Amazon Advertising

4.51% • Amazon • Advertising

12.

Magnite

4.38% • Magnite • Advertising

13.

Google APIs

4.38% • Google • Hosting

14.

ScoreCard Research Beacon

4.18% • comScore, Inc. • Site Analytics

15.

Live Intent

3.96% • LiveIntent • Site Analytics

16.

LiveRamp CMP

3.89% • LiveRamp • Consent Management

17.

Criteo

3.76% • Criteo • Advertising

18.

TradeDesk

3.74% • The Trade Desk • Advertising

19.

Google Analytics with signals

3.52% • Google • Advertising

20.

ID5 Sync

3.17% • ID5 Technology • Advertising

21.

Google Syndication

3.03% • Google • Advertising

22.

33Across

2.9% • 33Across • Advertising

23.

PubMatic

2.88% • PubMatic, Inc. • Advertising

24.

TripleLift

2.85% • TripleLift, Inc. • Advertising

25.

AppNexus

2.81% • Microsoft • Advertising

26.

LiveRamp

2.77% • LiveRamp • Advertising

27.

Microsoft Advertising

2.77% • Microsoft • Advertising

28.

Flashtalking

2.67% • Mediaocean • Advertising

29.

OpenX

2.63% • OpenX Software Ltd. • Advertising

30.

Yahoo! Analytics

2.62% • Verizon • Site Analytics

31.

Nativo

2.59% • Nativo • Advertising

32.

ShareThrough

2.59% • Sharethrough, Inc • Advertising

33.

Index Exchange

2.54% • Index Exchange, Inc. • Advertising

34.

Fastly

2.46% • Fastly • Hosting

35.

Kargo

2.43% • Kargo • Advertising

36.

Merkle RKG

2.42% • Dentsu Aegis Network • Site Analytics

37.

Teads

2.4% • Teads • Advertising

38.

Google AdServices

2.34% • Google • Advertising

39.

Contentful

2.33% • Contentful • Utilities

40.

Google User Content

2.24% • Google • Hosting

41.

Facebook

2.21% • Meta • Advertising

42.

Sentry

2.18% • Sentry • Utilities

43.

Bidswitch

2.11% • Criteo • Advertising

44.

fontawesome.com

2.05% • • Hosting

45.

Undertone

1.99% • Perion • Advertising

46.

Optable

1.94% • Optable Technologies • Advertising

47.

gumgum

1.77% • GumGum • Advertising

48.

Adobe Audience Manager

1.62% • Adobe • Advertising

49.

Yahoo! Ad Manager Plus

1.61% • Verizon • Advertising

50.

Dotomi

1.53% • Conversant • Advertising

51.

consentmanager

1.51% • consentmanager • Consent Management

52.

Rhythmone Beacon

1.51% • RhythmOne, LLC • Advertising

53.

Turn Inc.

1.51% • Singtel • Advertising

54.

Google Translate

1.47% • Google • Customer Interaction

55.

Yahoo!

1.46% • Verizon • Site Analytics

56.

StackAdapt

1.44% • StackAdapt • Advertising

57.

Beeswax

1.44% • Beeswax • Advertising

58.

Tapad

1.42% • Telenor Group • Advertising

59.

Brand Metrics

1.4% • Brand Metrics • Advertising

60.

SMART AdServer

1.39% • Smart Adserver • Advertising

61.

RTB House

1.36% • RTB House • Advertising

62.

Adform

1.36% • Adform • Advertising

63.

ADman Media

1.31% • illumin • Advertising

64.

SiteScout by Centro

1.15% • Centro • Advertising

65.

YouTube

1.14% • Google • Audio/Video Player

66.

Zemanta

1.11% • Outbrain • Customer Interaction

67.

PulsePoint

1.08% • PulsePoint, Inc. • Advertising

68.

Adelphic

1.07% • Viant • Site Analytics

69.

Improve Digital

1.06% • Improve Digital • Advertising

70.

Yieldmo

1.05% • Yieldmo, Inc. • Advertising

71.

sovrn

1.01% • Sovrn Holdings Inc • Advertising

72.

LinkedIn Ads

1.01% • Microsoft • Advertising

73.

Quantcast

1.0% • Quantcast International Limited • Advertising