businessinsider.com

1.

SpeedCurve

81.57% • • Site Analytics

2.

Sourcepoint CMP

69.07% • Didomi • Consent Management

3.

Facebook

64.75% • Meta • Advertising

4.

Amazon Advertising

61.15% • Amazon • Advertising

5.

Google Tag

36.7% • Google • Advertising

6.

ScoreCard Research Beacon

25.81% • comScore, Inc. • Site Analytics

7.

Marfeel

25.66% • Marfeel Solutions • Advertising

8.

DoubleVerify

25.62% • DoubleVerify • Advertising

9.

Google Marketing Platform

25.49% • Google • Advertising

10.

Live Intent

25.3% • LiveIntent • Site Analytics

11.

Bombora

25.3% • Bombora • Site Analytics

12.

Magnite

24.32% • Magnite • Advertising

13.

Taboola

20.61% • Taboola • Advertising

14.

Google APIs

17.61% • Google • Hosting

15.

Google

12.76% • Google • Advertising

16.

Google Static

12.14% • Google • Hosting

17.

Permutive

10.26% • Permutive, Inc. • Advertising

18.

Hashtag Labs

8.33% • Aditude • Advertising

19.

Amazon CloudFront

6.32% • Amazon • Hosting

20.

Google Fonts

5.68% • Google • Hosting

21.

YouTube

4.94% • Google • Audio/Video Player

22.

X Corp.

4.9% • X Corp. • Social Media

23.

Yahoo! Analytics

3.62% • Verizon • Site Analytics

24.

Yahoo!

3.52% • Verizon • Site Analytics

25.

Brand Metrics

3.46% • Brand Metrics • Advertising

26.

TradeDesk

3.4% • The Trade Desk • Advertising

27.

X Advertising

3.38% • X Corp. • Advertising

28.

Google Analytics with signals

3.37% • Google • Advertising

29.

AppNexus

3.28% • Microsoft • Advertising

30.

Media.net

3.21% • Media.net • Advertising

31.

LinkedIn Analytics

3.14% • Microsoft • Site Analytics

32.

Criteo

3.05% • Criteo • Advertising

33.

LinkedIn Ads

2.93% • Microsoft • Advertising

34.

33Across

2.9% • 33Across • Advertising

35.

JW Player

2.71% • JW Player • Audio/Video Player

36.

Google Syndication

2.64% • Google • Advertising

37.

X Syndication

2.52% • X Corp. • Social Media

38.

Lotame

2.48% • Lotame • Advertising

39.

PubMatic

2.47% • PubMatic, Inc. • Advertising

40.

ID5 Sync

2.45% • ID5 Technology • Advertising

41.

LiveRamp

2.42% • LiveRamp • Advertising

42.

OpenX

2.38% • OpenX Software Ltd. • Advertising

43.

RTB House

2.15% • RTB House • Advertising

44.

Eyeota

2.15% • Eyeota • Advertising

45.

Bidswitch

2.14% • Criteo • Advertising

46.

Google AdServices

2.09% • Google • Advertising

47.

X Analytics

2.06% • X Corp. • Advertising

48.

LiveRamp CMP

2.04% • LiveRamp • Consent Management

49.

Adobe Audience Manager

2.03% • Adobe • Advertising

50.

Audience Square

1.88% • Audigent • Advertising

51.

ShareThis

1.86% • ShareThis, Inc. • Advertising

52.

Turn Inc.

1.82% • Singtel • Advertising

53.

BlueKai

1.79% • Oracle • Advertising

54.

Smart AdServer

1.75% • Equativ • Advertising

55.

Index Exchange

1.64% • Index Exchange, Inc. • Advertising

56.

Rhythmone Beacon

1.63% • RhythmOne, LLC • Advertising

57.

Tapad

1.41% • Experian • Advertising

58.

AdaptMX

1.4% • Monet Engine • Advertising

59.

ShareThrough

1.38% • Sharethrough, Inc • Advertising

60.

Improve Digital

1.36% • Improve Digital • Advertising

61.

Quantcast

1.34% • Quantcast • Advertising

62.

TripleLift

1.27% • TripleLift, Inc. • Advertising

63.

Yieldmo

1.27% • Yieldmo, Inc. • Advertising

64.

StickyAds

1.26% • Comcast • Advertising

65.

Zemanta

1.23% • Outbrain • Advertising

66.

Sonobi

1.22% • Sonobi, Inc • Advertising

67.

Google Play Services

1.19% • Google • Hosting

68.

Kargo

1.18% • Kargo • Advertising

69.

sovrn

1.17% • Sovrn Holdings Inc • Advertising

70.

Google User Content

1.08% • Google • Hosting

71.

StackAdapt

1.08% • StackAdapt • Advertising

72.

Google Translate

1.06% • Google • Customer Interaction

73.

Teads

1.01% • Outbrain • Advertising

74.

ADman Media

1.0% • illumin • Advertising