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buzzfeed.com

Observed activities (85)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
OneTrust
96.84% • OneTrust • Consent Management
2.
DoubleClick
94.52% • Google • Advertising
3.
DoubleVerify
93.65% • DoubleVerify • Advertising
4.
Teads
93.46% • Teads • Advertising
5.
Amazon Advertising
93.41% • Amazon • Advertising
6.
Ad Lightning
93.0% • Ad Lightning • Advertising
7.
ScoreCard Research Beacon
92.66% • comScore, Inc. • Site Analytics
8.
Google Tag
92.33% • Google • Advertising
9.
Sentry
88.54% • Sentry • Utilities
10.
Google
82.65% • Google • Advertising
11.
Connatix
74.18% • Connatix Native Exchange • Advertising
12.
Permutive
73.43% • Permutive, Inc. • Advertising
13.
Outbrain
54.9% • Outbrain • Advertising
14.
SkimLinks
50.02% • SkimLinks • Advertising
15.
Rubicon
40.92% • The Rubicon Project, Limited • Advertising
16.
Google Static
39.26% • Google • Hosting
17.
Facebook
23.28% • Meta • Advertising
18.
videoplayerhub.com
20.78% • • Misc
19.
X Corp.
12.06% • X Corp. • Social Media
20.
X Syndication
10.45% • X Corp. • Social Media
21.
Google Fonts
6.85% • Google • Hosting
22.
Yahoo! Japan Retargeting
6.55% • Yahoo! Japan • Advertising
23.
Taboola
6.55% • Taboola • Advertising
24.
Google Syndication
6.19% • Google • Advertising
25.
Google Analytics
5.69% • Google • Site Analytics
26.
Google APIs
5.52% • Google • Hosting
27.
Integral Ad Science
5.04% • Integral Ad Science, Inc. • Advertising
28.
Instagram
4.48% • Meta • Misc
29.
Google Analytics with signals
4.13% • Google • Advertising
30.
Engageya Widget
4.12% • Engageya • Advertising
31.
Criteo
3.72% • Criteo • Advertising
32.
YouTube
3.59% • Google • Audio/Video Player
33.
PubMatic
3.12% • PubMatic, Inc. • Advertising
34.
AppNexus
3.07% • Microsoft • Advertising
35.
OpenX
3.06% • OpenX Software Ltd. • Advertising
36.
TripleLift
3.05% • TripleLift, Inc. • Advertising
37.
Bidswitch
2.97% • Criteo • Advertising
38.
Google Photos
2.84% • Google • Hosting
39.
Kargo
2.77% • Kargo • Advertising
40.
33Across
2.73% • 33Across • Advertising
41.
SMART AdServer
2.71% • Smart Adserver • Advertising
42.
Index Exchange
2.6% • Index Exchange, Inc. • Advertising
43.
TradeDesk
2.56% • The Trade Desk • Advertising
44.
ID5 Sync
2.46% • ID5 Technology Ltd. • Site Analytics
45.
Verizon Media
2.37% • Verizon • Advertising
46.
PulsePoint
2.18% • PulsePoint, Inc. • Advertising
47.
LiveRamp
2.17% • LiveRamp • Advertising
48.
Google AdServices
2.14% • Google • Advertising

16.27

Trackers Per Page Load

20.6

Tracking Requests Per Page Load

19.67%

Trackers Requests / All Requests

2.18MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies