buzzfeed.com

Observed activities (81)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

OneTrust

94.96% • OneTrust • Consent Management

DoubleClick

94.39% • Google • Advertising

Teads

91.7% • Teads • Advertising

ScoreCard Research Beacon

91.58% • comScore, Inc. • Site Analytics

DoubleVerify

89.89% • DoubleVerify • Advertising

Amazon Advertising

89.68% • Amazon • Advertising

Ad Lightning

88.96% • Ad Lightning • Advertising

Google

88.74% • Google • Advertising

Sentry

87.51% • Sentry • Site Analytics

10.

Google Tag Manager

87.33% • Google • Essential

11.

Permutive

69.81% • Permutive, Inc. • Advertising

12.

Connatix

59.0% • Connatix Native Exchange Inc. • Advertising

13.

Outbrain

52.78% • Outbrain • Advertising

14.

Google Syndication

50.12% • Google • Advertising

15.

Integral Ad Science

49.98% • Integral Ad Science, Inc. • Advertising

16.

Verizon Media

48.11% • Verizon • Advertising

17.

SkimLinks

47.61% • SkimLinks • Advertising

18.

Google Analytics

40.76% • Google • Site Analytics

19.

Rubicon

34.82% • The Rubicon Project, Limited • Advertising

20.

Google Static

31.71% • Google • Hosting

22.41% • Meta • Advertising

23.

ID5 Sync

12.68% • ID5 Technology Ltd. • Site Analytics

24.

PageFair

10.09% • Blockthrough • Customer Interaction

25.

X Corp.

9.59% • X Corp. • Social Media

8.02% • Criteo • Advertising

29.

X Syndication

7.87% • X Corp. • Social Media

30.

Google Fonts

6.43% • Google • Hosting

6.39% • 33Across • Advertising

33.

Google APIs

6.2% • Google • Hosting

34.

Yahoo! Japan Retargeting

5.13% • Yahoo! Japan • Advertising

35.

Google Analytics with signals

4.75% • Google • Advertising

36.

Taboola

4.32% • Taboola • Advertising

4.12% • Google • Audio/Video Player

39.

Engageya Widget

4.02% • Engageya • Advertising

40.

Live Intent

3.82% • LiveIntent • Site Analytics

41.

Microsoft Clarity

3.42% • Microsoft • Site Analytics

42.

AppNexus

3.13% • Microsoft • Advertising

43.

Google Photos

3.11% • Google • Hosting

44.

OpenX

3.02% • OpenX Software Ltd. • Advertising

45.

Adobe Typekit

2.96% • Adobe • Essential

46.

PubMatic

2.87% • PubMatic, Inc. • Advertising

47.

Bidswitch

2.84% • Criteo • Advertising

48.

TripleLift

2.82% • TripleLift, Inc. • Advertising

17.88

Trackers Per Page Load

24.21

Tracking Requests Per Page Load

21.33%

Trackers Requests / All Requests

2.51MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies