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1.

Taboola

93.67% • Taboola • Advertising

2.

Google Marketing Platform

93.27% • Google • Advertising

3.

Brand Metrics

93.2% • Brand Metrics • Advertising

4.

Integral Ad Science

93.03% • Integral Ad Science, Inc. • Advertising

5.

Amazon Advertising

92.95% • Amazon • Advertising

6.

PageFair

91.1% • Blockthrough • Customer Interaction

7.

Criteo

66.15% • Criteo • Advertising

8.

Gannett Media

47.25% • Gannett Digital Media Network • Audio/Video Player

9.

ScoreCard Research Beacon

25.32% • comScore, Inc. • Site Analytics

10.

LiveRamp

24.12% • LiveRamp • Advertising

11.

Google APIs

12.22% • Google • Hosting

12.

Google Fonts

8.76% • Google • Hosting

13.

Urban Airship

6.63% • Urban Airship, Inc. • Site Analytics

14.

Google Static

5.2% • Google • Hosting

15.

Google Syndication

5.19% • Google • Advertising

16.

PulsePoint

5.1% • PulsePoint, Inc. • Advertising

17.

Bidswitch

5.06% • Criteo • Advertising

18.

Teads

4.99% • Teads • Advertising

19.

Google AdServices

4.96% • Google • Advertising

20.

Parse.ly

4.88% • Parse.ly • Site Analytics

21.

Magnite

4.64% • Magnite • Advertising

22.

AppNexus

4.64% • Microsoft • Advertising

23.

Google Tag

4.57% • Google • Advertising

24.

Google

4.53% • Google • Advertising

25.

TradeDesk

4.39% • The Trade Desk • Advertising

26.

Google Analytics with signals

4.28% • Google • Advertising

27.

Index Exchange

4.11% • Index Exchange, Inc. • Advertising

28.

PubMatic

4.03% • PubMatic, Inc. • Advertising

29.

SMART AdServer

3.99% • Smart Adserver • Advertising

30.

ADman Media

3.76% • illumin • Advertising

31.

OpenX

3.76% • OpenX Software Ltd. • Advertising

32.

ShareThrough

3.63% • Sharethrough, Inc • Advertising

33.

Smaato

3.6% • Verve Group • Advertising

34.

TripleLift

3.58% • TripleLift, Inc. • Advertising

35.

ID5 Sync

3.46% • ID5 Technology • Advertising

36.

Media.net

3.43% • Media.net • Advertising

37.

Adobe Audience Manager

3.35% • Adobe • Advertising

38.

Tapad

3.29% • Telenor Group • Advertising

39.

Turn Inc.

3.26% • Singtel • Advertising

40.

TRUSTe Notice

3.21% • TrustArc • Consent Management

41.

Epsilon

3.18% • Epsilon • Advertising

42.

Live Intent

3.15% • LiveIntent • Site Analytics

43.

Undertone

3.02% • Perion • Advertising

44.

Yahoo! Ad Manager Plus

2.97% • Verizon • Advertising

45.

Unruly Media

2.92% • Tremor International • Advertising

46.

DoubleVerify

2.9% • DoubleVerify • Advertising

47.

Kargo

2.71% • Kargo • Advertising

48.

Beachfront Media

2.7% • Seedtag Advertising • Advertising

49.

Quantcast

2.7% • Quantcast International Limited • Advertising

50.

Yieldmo

2.69% • Yieldmo, Inc. • Advertising

51.

TrustArc

2.58% • TrustArc • Consent Management

52.

StickyAds

2.52% • Comcast • Advertising

53.

33Across

2.47% • 33Across • Advertising

54.

Aggregate Knowledge

2.33% • TransUnion • Advertising

55.

Beeswax

2.18% • Beeswax • Advertising

56.

Google Analytics

2.07% • Google • Site Analytics

57.

Sonobi

1.95% • Sonobi, Inc • Advertising

58.

SpeedCurve

1.91% • • Site Analytics

59.

StackAdapt

1.89% • StackAdapt • Advertising

60.

Rhythmone Beacon

1.87% • RhythmOne, LLC • Advertising

61.

Lotame

1.82% • Lotame • Advertising

62.

ad-delivery.net

1.8% • • Misc

63.

Dotomi

1.77% • Conversant • Advertising

64.

X Corp.

1.76% • X Corp. • Social Media

65.

Yahoo! Analytics

1.71% • Verizon • Site Analytics

66.

SiteScout by Centro

1.63% • Centro • Advertising

67.

sovrn

1.61% • Sovrn Holdings Inc • Advertising

68.

OneTrust

1.59% • OneTrust • Consent Management

69.

Adform

1.59% • Adform • Advertising

70.

Outbrain

1.55% • Outbrain • Advertising

71.

RTB House

1.49% • RTB House • Advertising

72.

DeepIntent

1.44% • Deep Intent • Advertising

73.

Sentry

1.43% • Sentry • Utilities

74.

Zemanta

1.42% • Outbrain • Customer Interaction

75.

OneTag

1.41% • OneTag • Advertising

76.

Cloudflare Insights

1.41% • Cloudflare • Site Analytics

77.

Flashtalking

1.39% • Mediaocean • Advertising

78.

Connatix

1.37% • Connatix Native Exchange • Advertising

79.

X Syndication

1.37% • X Corp. • Social Media

80.

Ogury

1.36% • Ogury • Advertising

81.

Storygize

1.35% • • Advertising

82.

Bidtellect

1.29% • Simpli.fi • Advertising

83.

Microsoft Advertising

1.26% • Microsoft • Advertising

84.

Zeta

1.21% • Zeta Global • Customer Interaction

85.

Nativo

1.19% • Nativo • Advertising

86.

Yahoo!

1.16% • Verizon • Site Analytics

87.

Akamai Technologies

1.11% • Akamai Technologies • Hosting

88.

Demandbase

1.09% • Demandbase • Advertising

89.

Disqus

1.08% • Zeta Global • Customer Interaction

90.

BlueKai

1.08% • Oracle • Advertising