latimes.com

1.

DoubleClick

79.8% • Google • Advertising

2.

PubMatic

75.74% • PubMatic, Inc. • Advertising

3.

Amazon Advertising

75.3% • Amazon • Advertising

4.

Rubicon

74.42% • The Rubicon Project, Limited • Advertising

5.

Google Tag Manager

67.16% • Google • Essential

6.

ChartBeat

63.8% • ChartBeat • Site Analytics

7.

Live Intent

62.8% • LiveIntent • Site Analytics

8.

ScoreCard Research Beacon

61.73% • comScore, Inc. • Site Analytics

9.

RevContent

59.85% • Revcontent • Advertising

10.

Teads

54.91% • Teads • Advertising

11.

TradeDesk

54.44% • The Trade Desk • Advertising

12.

Nativo

26.18% • Nativo • Advertising

13.

Google Analytics with signals

18.67% • Google • Advertising

14.

Google

10.9% • Google • Advertising

15.

Google APIs

10.81% • Google • Hosting

16.

Google Static

7.04% • Google • Hosting

17.

Bootstrap CDN

5.42% • BootstrapCDN • Hosting

18.

Google Syndication

5.34% • Google • Advertising

19.

Facebook

4.53% • Meta • Advertising

20.

Criteo

4.48% • Criteo • Advertising

21.

AppNexus

4.28% • Microsoft • Advertising

22.

Google Fonts

4.03% • Google • Hosting

23.

Permutive

4.03% • Permutive, Inc. • Advertising

24.

TripleLift

3.58% • TripleLift, Inc. • Advertising

25.

Google Analytics

3.57% • Google • Site Analytics

26.

Index Exchange

3.57% • Index Exchange, Inc. • Advertising

27.

Yahoo!

3.37% • Verizon • Site Analytics

28.

OpenX

3.25% • OpenX Software Ltd. • Advertising

29.

LiveRamp

2.94% • LiveRamp • Advertising

30.

YouTube

2.76% • Google • Audio/Video Player

31.

ID5 Sync

2.59% • ID5 Technology Ltd. • Site Analytics

32.

Google AdServices

2.51% • Google • Advertising

33.

33Across

2.48% • 33Across • Advertising

34.

Google User Content

2.13% • Google • Hosting

35.

Lotame

2.02% • Lotame • Advertising

36.

Amazon CloudFront

1.98% • Amazon • Hosting

37.

Aggregate Knowledge

1.97% • TransUnion • Advertising

38.

Adobe Audience Manager

1.95% • Adobe • Advertising

39.

Connatix

1.76% • Connatix Native Exchange Inc. • Advertising

40.

X Corp.

1.47% • X Corp. • Social Media

41.

Amazon Web Services

1.42% • Amazon • Hosting

42.

Yahoo! Ad Manager Plus

1.4% • Verizon • Advertising

43.

Bidswitch

1.4% • Criteo • Advertising

44.

Integral Ad Science

1.36% • Integral Ad Science, Inc. • Advertising

45.

Yahoo! Analytics

1.28% • Verizon • Site Analytics

46.

Cloudflare

1.21% • Cloudflare • Hosting

47.

StickyAds

1.15% • Comcast • Advertising

48.

Adobe Typekit

1.13% • Adobe • Essential

49.

sovrn

1.1% • Sovrn Holdings Inc • Advertising

50.

PulsePoint

1.08% • PulsePoint, Inc. • Advertising

51.

OneTrust

1.08% • OneTrust • Consent Management

52.

Adform

1.08% • Adform • Advertising

53.

Microsoft Advertising

1.05% • Microsoft • Advertising

54.

SMART AdServer

1.04% • Smart Adserver • Advertising