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popsci.com

Observed activities (29)

Sorted by frequency of appearance on domain subpages

1.
Google Tag Manager
95.85% • Google • Essential
2.
Sailthru Horizon
92.96% • Sailthru • Advertising
3.
ChartBeat
90.99% • ChartBeat • Site Analytics
4.
SkimLinks
90.98% • SkimLinks • Advertising
5.
Google Static
89.85% • Google • CDN
6.
Google Fonts
88.58% • Google • CDN
7.
Facebook
80.59% • Meta • Advertising
8.
DoubleClick
78.21% • Google • Advertising
9.
Amazon Advertising
77.04% • Amazon • Advertising
10.
Google Analytics
42.5% • Google • Site Analytics
11.
Quantcast
42.38% • Quantcast International Limited • Advertising
12.
Nativo
36.16% • Nativo • Advertising
13.
AMP Project
13.53% • Google • Misc
14.
YouTube
12.2% • Google • Audio/Video Player
15.
Rubicon
10.29% • The Rubicon Project, Limited • Advertising
16.
Google
9.94% • Google • Advertising
17.
Google APIs
7.58% • Google • CDN
18.
Connatix
7.0% • Connatix Native Exchange Inc. • Advertising
19.
Google Photos
5.6% • Google • CDN
20.
Quantcount
2.48% • Quantcast International Limited • Site Analytics
21.
33Across
2.36% • 33Across • Advertising
22.
Bounce Exchange
2.08% • Bounce Exchange • Advertising
23.
Criteo
1.64% • Criteo • Advertising
24.
X Corp.
1.63% • X Corp. • Social Media
25.
PubMatic
1.62% • PubMatic, Inc. • Advertising
26.
ID5 Sync
1.45% • ID5 Technology Ltd. • Site Analytics
27.
Live Intent
1.31% • LiveIntent • Site Analytics
28.
Index Exchange
1.14% • Index Exchange, Inc. • Advertising
29.
Kargo
1.14% • Kargo • Advertising

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits. Filter the list by category to view subset tracker types.

11.24

Trackers Per Page Load

11.6

Tracking Requests Per Page Load

17.72%

Trackers Requests / All Requests

0.78MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies