ranker.com

1.

Google Tag Manager

90.07% • Google • Essential

2.

Adobe Dynamic Tag Management

89.9% • Adobe • Essential

3.

Amazon Advertising

87.5% • Amazon • Advertising

4.

Tapad

87.2% • Telenor Group • Advertising

5.

DoubleVerify

86.96% • DoubleVerify • Advertising

6.

LiftIgniter

75.44% • LiftIgniter • Customer Interaction

7.

ScoreCard Research Beacon

74.84% • comScore, Inc. • Site Analytics

8.

Sailthru Horizon

72.64% • Sailthru • Advertising

9.

Live Intent

69.7% • LiveIntent • Site Analytics

10.

Rubicon

69.69% • The Rubicon Project, Limited • Advertising

11.

Facebook

68.71% • Meta • Advertising

12.

Permutive

62.92% • Permutive, Inc. • Advertising

13.

Quantcast

61.97% • Quantcast International Limited • Advertising

14.

Adobe Audience Manager

46.4% • Adobe • Advertising

15.

Adobe Experience Cloud

37.67% • Adobe • Site Analytics

16.

Audience Square

20.47% • Audigent • Advertising

17.

Google Analytics with signals

20.19% • Google • Advertising

18.

DoubleClick

20.1% • Google • Advertising

19.

Google

14.81% • Google • Advertising

20.

iubenda

10.13% • iubenda • Consent Management

21.

YouTube

9.97% • Google • Audio/Video Player

22.

Google Analytics

8.78% • Google • Site Analytics

23.

Google Static

7.55% • Google • Hosting

24.

Connatix

5.48% • Connatix Native Exchange Inc. • Advertising

25.

Google Syndication

4.92% • Google • Advertising

26.

Integral Ad Science

4.65% • Integral Ad Science, Inc. • Advertising

27.

Google Fonts

4.31% • Google • Hosting

28.

Google APIs

3.42% • Google • Hosting

29.

Verizon Media

3.01% • Verizon • Advertising

30.

TradeDesk

2.54% • The Trade Desk • Advertising

31.

AppNexus

2.51% • Microsoft • Advertising

32.

Google User Content

2.41% • Google • Hosting

33.

Quantcount

2.4% • Quantcast International Limited • Site Analytics

34.

PubMatic

2.28% • PubMatic, Inc. • Advertising

35.

ID5 Sync

1.97% • ID5 Technology Ltd. • Site Analytics

36.

Criteo

1.89% • Criteo • Advertising

37.

Lotame

1.88% • Lotame • Advertising

38.

OpenX

1.86% • OpenX Software Ltd. • Advertising

39.

ComScore, Inc.

1.86% • comScore, Inc. • Site Analytics

40.

Google AdServices

1.85% • Google • Advertising

41.

Conversant

1.8% • Conversant • Advertising

42.

33Across

1.77% • 33Across • Advertising

43.

Dotomi

1.77% • Conversant • Advertising

44.

SMART AdServer

1.72% • Smart Adserver • Advertising

45.

Yahoo! Analytics

1.67% • Verizon • Site Analytics

46.

ShareThrough

1.63% • Sharethrough, Inc • Advertising

47.

Index Exchange

1.6% • Index Exchange, Inc. • Advertising

48.

Rhythmone Beacon

1.58% • RhythmOne, LLC • Advertising

49.

PulsePoint

1.53% • PulsePoint, Inc. • Advertising

50.

RTB House

1.5% • RTB House • Advertising

51.

Bidswitch

1.49% • Criteo • Advertising

52.

X Corp.

1.43% • X Corp. • Social Media

53.

LiveRamp

1.42% • LiveRamp • Advertising

54.

Teads

1.4% • Teads • Advertising

55.

Adform

1.35% • Adform • Advertising

56.

Kargo

1.34% • Kargo • Advertising

57.

StickyAds

1.29% • Comcast • Advertising

58.

Yahoo! Ad Manager Plus

1.29% • Verizon • Advertising

59.

MediaMath

1.2% • MediaMath, Inc. • Advertising

60.

Beeswax

1.17% • Beeswax • Advertising

61.

sovrn

1.16% • Sovrn Holdings Inc • Advertising

62.

Zemanta

1.13% • Outbrain • Customer Interaction

63.

X Syndication

1.05% • X Corp. • Social Media

64.

Improve Digital

1.04% • Improve Digital • Advertising

65.

Turn Inc.

1.02% • Singtel • Advertising

66.

StackAdapt

1.02% • StackAdapt • Advertising

67.

SiteScout by Centro

1.01% • Centro • Advertising