ranker.com

1.

Google Tag Manager

94.78% • Google • Essential

2.

Adobe Dynamic Tag Management

91.36% • Adobe • Essential

3.

DoubleVerify

90.23% • DoubleVerify • Advertising

4.

Amazon Advertising

90.22% • Amazon • Advertising

5.

ScoreCard Research Beacon

84.1% • comScore, Inc. • Site Analytics

6.

LiftIgniter

79.6% • LiftIgniter • Customer Interaction

7.

Facebook

77.25% • Meta • Advertising

8.

Sailthru Horizon

76.34% • Sailthru • Advertising

9.

Rubicon

75.75% • The Rubicon Project, Limited • Advertising

10.

Permutive

69.64% • Permutive, Inc. • Advertising

11.

Quantcast

60.92% • Quantcast International Limited • Advertising

12.

Adobe Audience Manager

44.48% • Adobe • Advertising

13.

Adobe Experience Cloud

39.93% • Adobe • Site Analytics

14.

DoubleClick

12.78% • Google • Advertising

15.

Google Analytics with signals

11.91% • Google • Advertising

16.

iubenda

11.84% • iubenda • Consent Management

17.

Google

10.0% • Google • Advertising

18.

YouTube

9.37% • Google • Audio/Video Player

19.

Audience Square

7.66% • Audigent • Advertising

20.

Google Analytics

6.37% • Google • Site Analytics

21.

Live Intent

4.98% • LiveIntent • Site Analytics

22.

Google Static

4.34% • Google • CDN

23.

Connatix

3.62% • Connatix Native Exchange Inc. • Advertising

24.

Google Syndication

3.53% • Google • Advertising

25.

Integral Ad Science

3.42% • Integral Ad Science, Inc. • Advertising

26.

Google Fonts

2.67% • Google • CDN

27.

Google APIs

2.38% • Google • CDN

28.

Verizon Media

2.14% • Verizon • Advertising

29.

Quantcount

1.83% • Quantcast International Limited • Site Analytics

30.

AppNexus

1.81% • Microsoft • Advertising

31.

ID5 Sync

1.71% • ID5 Technology Ltd. • Site Analytics

32.

X Corp.

1.63% • X Corp. • Social Media

33.

PubMatic

1.44% • PubMatic, Inc. • Advertising

34.

Lotame

1.3% • Lotame • Advertising

35.

SMART AdServer

1.27% • Smart Adserver • Advertising

36.

ComScore, Inc.

1.27% • comScore, Inc. • Site Analytics

37.

Conversant

1.24% • Conversant • Advertising

38.

OpenX

1.23% • OpenX Software Ltd. • Advertising

39.

Dotomi

1.22% • Conversant • Advertising

40.

Index Exchange

1.18% • Index Exchange, Inc. • Advertising

41.

33Across

1.16% • 33Across • Advertising

42.

Criteo

1.14% • Criteo • Advertising

43.

X Syndication

1.12% • X Corp. • Social Media

44.

Bidswitch

1.09% • Criteo • Advertising

45.

Rhythmone Beacon

1.04% • RhythmOne, LLC • Advertising

46.

TradeDesk

1.03% • The Trade Desk • Advertising

47.

Yahoo! Analytics

1.02% • Verizon • Site Analytics

48.

ShareThrough

1.0% • Sharethrough, Inc • Advertising