theatlantic.com

Observed activities (61)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

DoubleClick

79.81% • Google • Advertising

DoubleVerify

75.18% • DoubleVerify • Advertising

Amazon Advertising

65.58% • Amazon • Advertising

Live Intent

63.95% • LiveIntent • Site Analytics

Google

50.13% • Google • Advertising

ChartBeat

40.05% • ChartBeat • Site Analytics

Google Static

38.15% • Google • Hosting

Google Tag Manager

37.07% • Google • Essential

VWO

32.38% • Wingify • Site Analytics

10.

Quantcast

22.49% • Quantcast International Limited • Advertising

11.

Google Analytics

21.9% • Google • Site Analytics

12.

ScoreCard Research Beacon

19.65% • comScore, Inc. • Site Analytics

13.

Lytics

19.57% • Lytics • Site Analytics

14.

Sailthru Horizon

19.36% • Sailthru • Advertising

15.

Facebook

19.27% • Meta • Advertising

16.

Parse.ly

18.64% • Parse.ly • Site Analytics

17.

18.43% • reddit • Social Media

18.

LinkedIn Ads

18.2% • Microsoft • Advertising

19.

Google Analytics with signals

17.97% • Google • Advertising

20.

Keywee

17.83% • Keywee • Site Analytics

21.

LinkedIn Analytics

17.7% • Microsoft • Site Analytics

22.

True Anthem

11.45% • trueAnthem • Advertising

23.

Rubicon

7.32% • The Rubicon Project, Limited • Advertising

24.

AppNexus

7.01% • Microsoft • Advertising

25.

Criteo

5.92% • Criteo • Advertising

5.69% • Google • Advertising

28.

PubMatic

5.51% • PubMatic, Inc. • Advertising

29.

Index Exchange

5.44% • Index Exchange, Inc. • Advertising

30.

TripleLift

5.03% • TripleLift, Inc. • Advertising

31.

Permutive

4.89% • Permutive, Inc. • Advertising

32.

Moat

4.0% • Oracle • Advertising

33.

Stripe

3.53% • • Customer Interaction

34.

Google APIs

3.23% • Google • Hosting

35.

Teads

3.17% • Teads • Advertising

36.

Google Fonts

3.07% • Google • Hosting

37.

33Across

2.82% • 33Across • Advertising

38.

RTB House

2.55% • RTB House • Advertising

39.

Lotame

2.49% • Lotame • Advertising

40.

Google AdServices

2.05% • Google • Advertising

41.

Quantcount

2.01% • Quantcast International Limited • Site Analytics

42.

Zendesk CDN

1.95% • Zendesk • Misc

43.

LiveRamp

1.86% • LiveRamp • Advertising

44.

Zendesk

1.73% • Zendesk • Customer Interaction

45.

Adobe Audience Manager

1.72% • Adobe • Advertising

46.

Google User Content

1.7% • Google • Hosting

47.

Amazon CloudFront

1.69% • Amazon • Hosting

48.

TradeDesk

1.58% • The Trade Desk • Advertising

9.73

Trackers Per Page Load

8.5

Tracking Requests Per Page Load

23.14%

Trackers Requests / All Requests

0.96MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies