usatoday.com

1.

DoubleClick

83.82% • Google • Advertising

2.

Amazon Advertising

80.99% • Amazon • Advertising

3.

Integral Ad Science

80.73% • Integral Ad Science, Inc. • Advertising

4.

Brandmetrics.com

74.77% • • Advertising

5.

Taboola

73.91% • Taboola • Advertising

6.

Gannett Media

68.19% • Gannett Digital Media Network • Audio/Video Player

7.

PageFair

62.23% • Blockthrough • Customer Interaction

8.

ScoreCard Research Beacon

38.57% • comScore, Inc. • Site Analytics

9.

Google APIs

33.78% • Google • Hosting

10.

OneTrust

29.72% • OneTrust • Consent Management

11.

Google Tag

22.68% • Google • Advertising

12.

Rubicon

21.28% • The Rubicon Project, Limited • Advertising

13.

OpenX

20.8% • OpenX Software Ltd. • Advertising

14.

Sonobi

18.31% • Sonobi, Inc • Advertising

15.

ShareThrough

17.67% • Sharethrough, Inc • Advertising

16.

Index Exchange

16.5% • Index Exchange, Inc. • Advertising

17.

Bidswitch

15.77% • Criteo • Advertising

18.

AppNexus

15.02% • Microsoft • Advertising

19.

TripleLift

14.98% • TripleLift, Inc. • Advertising

20.

PubMatic

14.76% • PubMatic, Inc. • Advertising

21.

Undertone

14.55% • Perion • Advertising

22.

Google Analytics

14.51% • Google • Site Analytics

23.

Parse.ly

13.91% • Parse.ly • Site Analytics

24.

Criteo

13.82% • Criteo • Advertising

25.

Yieldmo

13.64% • Yieldmo, Inc. • Advertising

26.

Media.net

13.01% • Media.net • Advertising

27.

Google Syndication

12.93% • Google • Advertising

28.

PulsePoint

12.45% • PulsePoint, Inc. • Advertising

29.

Google AdServices

12.44% • Google • Advertising

30.

Smaato

11.91% • Verve Group • Advertising

31.

LiveRamp

11.7% • LiveRamp • Advertising

32.

Google Static

10.88% • Google • Hosting

33.

Google

10.77% • Google • Advertising

34.

Teads

10.26% • Teads • Advertising

35.

Urban Airship

9.81% • Urban Airship, Inc. • Site Analytics

36.

Kargo

8.71% • Kargo • Advertising

37.

Google Fonts

8.32% • Google • Hosting

38.

Quantcast

8.24% • Quantcast International Limited • Advertising

39.

Connatix

7.57% • Connatix Native Exchange • Advertising

40.

Verizon Media

7.33% • Verizon • Advertising

41.

Epsilon

7.24% • Epsilon • Advertising

42.

TradeDesk

7.12% • The Trade Desk • Advertising

43.

Jetpack

6.0% • Automattic • Site Analytics

44.

ShareThis

5.8% • ShareThis, Inc. • Advertising

45.

Amazon CloudFront

5.59% • Amazon • Hosting

46.

SkimLinks

5.46% • SkimLinks • Advertising

47.

AnyClip

5.06% • AnyClip • Audio/Video Player

48.

TRUSTe Notice

4.67% • TrustArc • Consent Management

49.

Yahoo! Analytics

4.57% • Verizon • Site Analytics

50.

DoubleVerify

4.52% • DoubleVerify • Advertising

51.

SiteScout by Centro

4.51% • Centro • Advertising

52.

TrustArc

4.14% • TrustArc • Consent Management

53.

Adobe Audience Manager

4.06% • Adobe • Advertising

54.

SMART AdServer

3.96% • Smart Adserver • Advertising

55.

Microsoft Services

3.91% • Microsoft • Misc

56.

Beachfront Media

3.82% • • Advertising

57.

Yahoo! Ad Manager Plus

3.78% • Verizon • Advertising

58.

StickyAds

3.67% • Comcast • Advertising

59.

ID5 Sync

3.65% • ID5 Technology Ltd. • Site Analytics

60.

X Corp.

3.64% • X Corp. • Social Media

61.

Dotomi

3.45% • Conversant • Advertising

62.

Rhythmone Beacon

3.43% • RhythmOne, LLC • Advertising

63.

StackAdapt

3.24% • StackAdapt • Advertising

64.

jsDelivr

3.21% • • Hosting

65.

RTB House

3.16% • RTB House • Advertising

66.

Aggregate Knowledge

3.16% • TransUnion • Advertising

67.

Tapad

2.95% • Telenor Group • Advertising

68.

Live Intent

2.91% • LiveIntent • Site Analytics

69.

YouTube

2.7% • Google • Audio/Video Player

70.

Adform

2.69% • Adform • Advertising

71.

sovrn

2.67% • Sovrn Holdings Inc • Advertising

72.

X Syndication

2.59% • X Corp. • Social Media

73.

Flashtalking

2.57% • Flashtalking • Advertising

74.

Beeswax

2.46% • Beeswax • Advertising

75.

Amazon Web Services

2.46% • Amazon • Hosting

76.

Improve Digital

2.44% • Improve Digital • Advertising

77.

AniView

2.28% • • Advertising

78.

Akamai Technologies

2.28% • Akamai Technologies • Hosting

79.

Cloudflare

2.27% • Cloudflare • Hosting

80.

Moat

2.15% • Oracle • Advertising

81.

Yahoo!

2.05% • Verizon • Site Analytics

82.

Quantcount

2.05% • Quantcast International Limited • Site Analytics

83.

33Across

1.99% • 33Across • Advertising

84.

Unruly Media

1.95% • Tremor International • Advertising

85.

ADman Media

1.94% • illumin • Advertising

86.

Zeta

1.88% • Zeta Global • Customer Interaction

87.

DeepIntent

1.86% • Deep Intent • Advertising

88.

Zemanta

1.8% • Outbrain • Customer Interaction

89.

ad-delivery.net

1.7% • • Misc

90.

Lotame

1.59% • Lotame • Advertising

91.

New Relic

1.58% • New Relic • Site Analytics

92.

Synacor

1.48% • Synacor • Advertising

93.

Adelphic

1.48% • Viant • Site Analytics

94.

Google User Content

1.45% • Google • Hosting

95.

Bidtellect

1.42% • Simpli.fi • Advertising

96.

ORC International

1.4% • Engine • Advertising

97.

Adtheorent

1.39% • AdTheorent, Inc • Advertising

98.

MediaMath

1.38% • MediaMath, Inc. • Advertising

99.

Tremor Video

1.33% • Tremor Video • Audio/Video Player

100.

Eyeota

1.32% • Eyeota • Advertising

101.

Nativo

1.3% • Nativo • Advertising

102.

Connextra

1.29% • Connextra • Advertising

103.

Microsoft Azure Monitor

1.26% • Microsoft • Site Analytics

104.

Demandbase

1.25% • Demandbase • Advertising

105.

DataXu

1.18% • DataXu • Advertising

106.

NetRatings SiteCensus

1.18% • Nielsen • Advertising

107.

BlueKai

1.17% • Oracle • Advertising

108.

Pixalate

1.16% • Pixalate, Inc. • Advertising

109.

Evidon

1.15% • Crownpeak • Utilities

110.

Amazon CDN

1.13% • Amazon • Hosting

111.

Acuity Ads

1.13% • Acuity Ads • Advertising

112.

Xaxis

1.11% • Xaxis • Advertising

113.

Intent IQ

1.11% • AlmondNet • Advertising

114.

AdRoll

1.09% • AdRoll • Advertising

115.

SpeedCurve

1.08% • • Site Analytics

116.

jQuery

1.04% • JS Foundation • Hosting

117.

Facebook

1.03% • Meta • Advertising