usatoday.com

1.

DoubleClick

85.12% • Google • Advertising

2.

Amazon Advertising

82.78% • Amazon • Advertising

3.

Integral Ad Science

76.45% • Integral Ad Science, Inc. • Advertising

4.

Brandmetrics.com

74.05% • • Advertising

5.

Taboola

69.82% • Taboola • Advertising

6.

Gannett Media

63.81% • Gannett Digital Media Network • Audio/Video Player

7.

PageFair

50.63% • Blockthrough • Customer Interaction

8.

ScoreCard Research Beacon

32.31% • comScore, Inc. • Site Analytics

9.

Google APIs

30.55% • Google • CDN

10.

ad-delivery.net

23.32% • • Misc

11.

Google Tag Manager

23.03% • Google • Essential

12.

CookieLaw by OneTrust (formerly Optanaon)

22.56% • OneTrust • Consent Management

13.

Google Analytics

21.05% • Google • Site Analytics

14.

Rubicon

12.76% • The Rubicon Project, Limited • Advertising

15.

OpenX

12.17% • OpenX Software Ltd. • Advertising

16.

Sonobi

11.92% • Sonobi, Inc • Advertising

17.

Google Fonts

11.76% • Google • CDN

18.

Criteo

10.38% • Criteo • Advertising

19.

Google Static

10.01% • Google • CDN

20.

OneTrust

9.04% • OneTrust • Consent Management

21.

Connatix

8.77% • Connatix Native Exchange Inc. • Advertising

22.

Jetpack

8.57% • Automattic • Site Analytics

23.

ShareThrough

8.54% • Sharethrough, Inc • Advertising

24.

SkimLinks

8.3% • SkimLinks • Advertising

25.

Quantcast

8.28% • Quantcast International Limited • Advertising

26.

ShareThis

8.01% • ShareThis, Inc. • Advertising

27.

Urban Airship

7.7% • Urban Airship, Inc. • Site Analytics

28.

Parse.ly

7.34% • Parse.ly • Site Analytics

29.

AnyClip

7.28% • AnyClip • Audio/Video Player

30.

jsDelivr

7.11% • • CDN

31.

ID5 Sync

6.21% • ID5 Technology Ltd. • Site Analytics

32.

Amazon CloudFront

6.11% • Amazon • Hosting

33.

X Corp.

5.39% • X Corp. • Social Media

34.

Google

5.38% • Google • Advertising

35.

Yieldmo

5.33% • Yieldmo, Inc. • Advertising

36.

TradeDesk

5.25% • The Trade Desk • Advertising

37.

Index Exchange

5.11% • Index Exchange, Inc. • Advertising

38.

Google Syndication

4.88% • Google • Advertising

39.

Bidswitch

4.81% • Criteo • Advertising

40.

AppNexus

4.75% • Microsoft • Advertising

41.

TripleLift

4.48% • TripleLift, Inc. • Advertising

42.

Google AdServices

4.29% • Google • Advertising

43.

Live Intent

4.17% • LiveIntent • Site Analytics

44.

Teads

4.11% • Teads • Advertising

45.

X Syndication

3.64% • X Corp. • Social Media

46.

PubMatic

3.5% • PubMatic, Inc. • Advertising

47.

Conversant

3.15% • Conversant • Advertising

48.

Undertone

2.81% • Perion • Advertising

49.

Microsoft Services

2.73% • Microsoft • Misc

50.

PulsePoint

2.72% • PulsePoint, Inc. • Advertising

51.

SpringServe

2.62% • SpringServe, LLC • Advertising

52.

minute.ly

2.59% • Minute.ly • Audio/Video Player

53.

ipify

2.34% • • Misc

54.

Rhythmone Beacon

2.28% • RhythmOne, LLC • Advertising

55.

New Relic

2.11% • New Relic • Site Analytics

56.

Yahoo!

1.95% • Verizon • Site Analytics

57.

Verizon Media

1.91% • Verizon • Advertising

58.

Polyfill

1.84% • Polyfill.io • Misc

59.

Aggregate Knowledge

1.84% • TransUnion • Advertising

60.

LiveRamp

1.74% • Acxiom • Advertising

61.

Yahoo! Analytics

1.64% • Verizon • Site Analytics

62.

Adobe Audience Manager

1.51% • Adobe • Advertising

63.

YouTube

1.51% • Google • Audio/Video Player

64.

Yahoo! Ad Manager Plus

1.5% • Verizon • Advertising

65.

SiteScout by Centro

1.39% • Centro • Advertising

66.

Facebook

1.34% • Meta • Advertising

67.

Cloudinary

1.3% • • CDN

68.

StickyAds

1.27% • Comcast • Advertising

69.

algolia

1.26% • • Advertising

70.

Google Analytics with signals

1.25% • Google • Advertising

71.

Cloudflare

1.24% • Cloudflare • CDN

72.

Visualstudio.com

1.24% • Microsoft • Misc

73.

Tapad

1.22% • Telenor Group • Advertising

74.

Brightcove

1.21% • Brightcove • Site Analytics

75.

SMART AdServer

1.21% • Smart Adserver • Advertising

76.

Media.net

1.19% • Media.net • Advertising

77.

Beeswax

1.1% • Beeswax • Advertising

78.

DoubleVerify

1.09% • DoubleVerify • Advertising

79.

Adform

1.07% • Adform • Advertising

80.

RTB House

1.04% • RTB House • Advertising

81.

jQuery

1.04% • JS Foundation • CDN

82.

Moat

1.02% • Oracle • Advertising

83.

TrustArc

1.01% • TrustArc • Consent Management