usatoday.com

Observed activities (103)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
DoubleClick
83.68% Google Advertising
2.
Amazon Advertising
79.11% Amazon Advertising
3.
Integral Ad Science
72.38% Integral Ad Science, Inc. Advertising
4.
Taboola
69.07% Taboola Advertising
5.
Brandmetrics.com
68.94% Advertising
6.
Gannett Media
60.68% Gannett Digital Media Network Audio/Video Player
7.
PageFair
47.92% Blockthrough Customer Interaction
8.
OpenX
41.89% OpenX Software Ltd. Advertising
9.
Criteo
41.63% Criteo Advertising
10.
Index Exchange
38.18% Index Exchange, Inc. Advertising
11.
TripleLift
36.18% TripleLift, Inc. Advertising
12.
PubMatic
35.6% PubMatic, Inc. Advertising
13.
Rubicon
34.9% The Rubicon Project, Limited Advertising
14.
ScoreCard Research Beacon
34.56% comScore, Inc. Site Analytics
15.
Undertone
34.05% Perion Advertising
16.
Sonobi
32.95% Sonobi, Inc Advertising
17.
Google APIs
32.88% Google Hosting
18.
Bidswitch
29.53% Criteo Advertising
19.
AppNexus
28.26% Microsoft Advertising
20.
Teads
27.91% Teads Advertising
21.
Yieldmo
27.86% Yieldmo, Inc. Advertising
22.
OneTrust
24.88% OneTrust Consent Management
23.
PulsePoint
24.74% PulsePoint, Inc. Advertising
24.
Google Syndication
24.07% Google Advertising
25.
Google Tag Manager
23.97% Google Essential
26.
Google Static
23.31% Google Hosting
27.
Google Analytics
22.65% Google Site Analytics
28.
Google Fonts
21.22% Google Hosting
29.
ad-delivery.net
17.92% Misc
30.
Verizon Media
16.63% Verizon Advertising
31.
Media.net
15.75% Media.net Advertising
32.
Smaato
14.49% Verve Group Advertising
33.
Parse.ly
9.87% Parse.ly Site Analytics
34.
Quantcast
9.85% Quantcast International Limited Advertising
35.
Google
9.35% Google Advertising
36.
Connatix
8.11% Connatix Native Exchange Inc. Advertising
37.
Urban Airship
7.7% Urban Airship, Inc. Site Analytics
38.
ShareThrough
7.69% Sharethrough, Inc Advertising
39.
Google AdServices
7.61% Google Advertising
40.
Live Intent
7.59% LiveIntent Site Analytics
41.
TradeDesk
7.5% The Trade Desk Advertising
42.
LiveRamp
7.29% LiveRamp Advertising
43.
jsDelivr
7.14% Hosting
44.
Jetpack
7.08% Automattic Site Analytics
45.
SkimLinks
6.94% SkimLinks Advertising
46.
Amazon CloudFront
6.79% Amazon Hosting
47.
ShareThis
6.64% ShareThis, Inc. Advertising
48.
AnyClip
6.11% AnyClip Audio/Video Player

15.79

Trackers Per Page Load

33.91

Tracking Requests Per Page Load

11.2%

Trackers Requests / All Requests

7.51MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies