usatoday.com

1.

DoubleClick

84.1% • Google • Advertising

2.

Amazon Advertising

81.22% • Amazon • Advertising

3.

Integral Ad Science

76.72% • Integral Ad Science, Inc. • Advertising

4.

Taboola

73.09% • Taboola • Advertising

5.

Brandmetrics.com

70.25% • • Advertising

6.

Gannett Media

64.43% • Gannett Digital Media Network • Audio/Video Player

7.

PageFair

53.62% • Blockthrough • Customer Interaction

8.

ScoreCard Research Beacon

39.56% • comScore, Inc. • Site Analytics

9.

Google APIs

37.36% • Google • Hosting

10.

Criteo

31.99% • Criteo • Advertising

11.

Rubicon

31.15% • The Rubicon Project, Limited • Advertising

12.

OneTrust

30.22% • OneTrust • Consent Management

13.

OpenX

30.21% • OpenX Software Ltd. • Advertising

14.

Index Exchange

28.93% • Index Exchange, Inc. • Advertising

15.

Sonobi

28.23% • Sonobi, Inc • Advertising

16.

Undertone

27.81% • Perion • Advertising

17.

Bidswitch

24.33% • Criteo • Advertising

18.

Google Tag

23.62% • Google • Advertising

19.

TripleLift

23.26% • TripleLift, Inc. • Advertising

20.

AppNexus

23.04% • Microsoft • Advertising

21.

Yieldmo

22.5% • Yieldmo, Inc. • Advertising

22.

PubMatic

21.96% • PubMatic, Inc. • Advertising

23.

Teads

21.9% • Teads • Advertising

24.

Media.net

21.11% • Media.net • Advertising

25.

PulsePoint

20.48% • PulsePoint, Inc. • Advertising

26.

Smaato

19.47% • Verve Group • Advertising

27.

Google Analytics

15.69% • Google • Site Analytics

28.

Google Syndication

14.85% • Google • Advertising

29.

ShareThrough

13.08% • Sharethrough, Inc • Advertising

30.

Google Static

12.42% • Google • Hosting

31.

Quantcast

12.31% • Quantcast International Limited • Advertising

32.

Parse.ly

12.19% • Parse.ly • Site Analytics

33.

Google AdServices

11.57% • Google • Advertising

34.

Google Fonts

11.56% • Google • Hosting

35.

Google

10.82% • Google • Advertising

36.

LiveRamp

9.58% • LiveRamp • Advertising

37.

Urban Airship

9.23% • Urban Airship, Inc. • Site Analytics

38.

TradeDesk

8.93% • The Trade Desk • Advertising

39.

Verizon Media

8.87% • Verizon • Advertising

40.

Connatix

8.18% • Connatix Native Exchange Inc. • Advertising

41.

Jetpack

6.94% • Automattic • Site Analytics

42.

ShareThis

6.56% • ShareThis, Inc. • Advertising

43.

SkimLinks

6.56% • SkimLinks • Advertising

44.

Moat

6.13% • Oracle • Advertising

45.

AnyClip

5.95% • AnyClip • Audio/Video Player

46.

Conversant

5.88% • Conversant • Advertising

47.

TRUSTe Notice

5.7% • TrustArc • Consent Management

48.

Amazon CloudFront

5.49% • Amazon • Hosting

49.

Live Intent

5.46% • LiveIntent • Site Analytics

50.

Flashtalking

5.2% • Flashtalking • Advertising

51.

Yahoo! Analytics

5.14% • Verizon • Site Analytics

52.

Yahoo!

4.96% • Verizon • Site Analytics

53.

Quantcount

4.96% • Quantcast International Limited • Site Analytics

54.

SiteScout by Centro

4.87% • Centro • Advertising

55.

Microsoft Services

4.83% • Microsoft • Misc

56.

X Corp.

4.51% • X Corp. • Social Media

57.

TrustArc

4.47% • TrustArc • Consent Management

58.

StickyAds

4.47% • Comcast • Advertising

59.

Yahoo! Ad Manager Plus

4.4% • Verizon • Advertising

60.

DoubleVerify

4.37% • DoubleVerify • Advertising

61.

jsDelivr

4.07% • • Hosting

62.

SMART AdServer

3.98% • Smart Adserver • Advertising

63.

ID5 Sync

3.94% • ID5 Technology Ltd. • Site Analytics

64.

DataDome

3.78% • DataDome • Site Analytics

65.

Adobe Audience Manager

3.72% • Adobe • Advertising

66.

Beachfront Media

3.72% • • Advertising

67.

StackAdapt

3.52% • StackAdapt • Advertising

68.

Rhythmone Beacon

3.32% • RhythmOne, LLC • Advertising

69.

RTB House

3.22% • RTB House • Advertising

70.

X Syndication

3.02% • X Corp. • Social Media

71.

sovrn

2.88% • Sovrn Holdings Inc • Advertising

72.

Aggregate Knowledge

2.8% • TransUnion • Advertising

73.

Tapad

2.58% • Telenor Group • Advertising

74.

Improve Digital

2.58% • Improve Digital • Advertising

75.

YouTube

2.51% • Google • Audio/Video Player

76.

Adform

2.32% • Adform • Advertising

77.

Amazon Web Services

2.24% • Amazon • Hosting

78.

Cloudflare

2.22% • Cloudflare • Hosting

79.

New Relic

2.08% • New Relic • Site Analytics

80.

Facebook

2.07% • Meta • Advertising

81.

AniView

2.06% • • Advertising

82.

Beeswax

2.0% • Beeswax • Advertising

83.

Synacor

1.99% • Synacor • Advertising

84.

Unruly Media

1.96% • Tremor International • Advertising

85.

Dotomi

1.96% • Conversant • Advertising

86.

Microsoft Clarity

1.95% • Microsoft • Site Analytics

87.

AddThis

1.88% • Oracle • Advertising

88.

BlueKai

1.87% • Oracle • Advertising

89.

Akamai Technologies

1.79% • Akamai Technologies • Hosting

90.

ad-delivery.net

1.75% • • Misc

91.

Pixalate

1.73% • Pixalate, Inc. • Advertising

92.

33Across

1.63% • 33Across • Advertising

93.

Google User Content

1.63% • Google • Hosting

94.

Lotame

1.52% • Lotame • Advertising

95.

Salesforce DMP

1.47% • Salesforce • Advertising

96.

Zemanta

1.44% • Outbrain • Customer Interaction

97.

Intent IQ

1.44% • AlmondNet • Advertising

98.

Zeta

1.4% • Zeta Global • Customer Interaction

99.

ADman Media

1.38% • illumin • Advertising

100.

Acuity Ads

1.29% • Acuity Ads • Advertising

101.

Turn Inc.

1.19% • Singtel • Advertising

102.

Brightcove

1.1% • Brightcove • Site Analytics

103.

MediaMath

1.08% • MediaMath, Inc. • Advertising

104.

Instagram

1.08% • Meta • Misc

105.

jQuery

1.06% • JS Foundation • Hosting

106.

Xaxis

1.06% • Xaxis • Advertising

107.

Mapbox

1.05% • • Customer Interaction

108.

Demandbase

1.05% • Demandbase • Advertising

109.

NetRatings SiteCensus

1.04% • Nielsen • Advertising

110.

Adelphic

1.01% • Viant • Site Analytics