columbia.com

1.

CQuotient

96.51% • Salesforce • Site Analytics

2.

Adobe Dynamic Tag Management

96.45% • Adobe • Essential

3.

Monetate

93.66% • Monetate • Site Analytics

4.

New Relic

93.42% • New Relic • Site Analytics

5.

CookieLaw by OneTrust (formerly Optanaon)

93.0% • OneTrust • Consent Management

6.

Adobe Dynamic Media

91.46% • Adobe • Advertising

7.

OneTrust

72.53% • OneTrust • Consent Management

8.

Blue Triangle

59.22% • Blue Triangle • Site Analytics

9.

Bluecore

58.41% • TriggerMail • Advertising

10.

Qualtrics

57.99% • Qualtrics • Site Analytics

11.

FullStory

57.23% • fullstory • Site Analytics

12.

PayPal

49.86% • eBay • Customer Interaction

13.

Google Tag Manager

49.0% • Google • Essential

14.

TikTok Analytics

48.3% • ByteDance Inc • Site Analytics

15.

Pinterest

48.27% • Pinterest • Social Media

16.

Scarab Research

48.25% • Emarsys • Advertising

17.

DoubleClick

48.17% • Google • Advertising

18.

Facebook

47.88% • Meta • Advertising

19.

TradeDesk

47.59% • The Trade Desk • Advertising

20.

Microsoft Advertising

46.52% • Microsoft • Advertising

21.

Snapchat For Business

46.52% • Snap Technologies • Advertising

22.

Yahoo!

46.51% • Verizon • Site Analytics

23.

Adtheorent

46.51% • AdTheorent, Inc • Advertising

24.

Amazon Advertising

46.05% • Amazon • Advertising

25.

Adelphic

45.91% • Viant • Site Analytics

26.

Teads

45.91% • Teads • Advertising

27.

AppNexus

45.9% • Microsoft • Advertising

28.

Klarna

43.18% • • Customer Interaction

29.

Bazaarvoice

26.6% • Bazaarvoice • Customer Interaction

30.

DataXu

23.01% • DataXu • Advertising

31.

Amazon CloudFront

22.49% • Amazon • Hosting

32.

Google

9.29% • Google • Advertising

33.

Google Static

7.74% • Google • CDN

34.

Google AdServices

7.29% • Google • Advertising

35.

Google Fonts

4.83% • Google • CDN

36.

Yahoo! Analytics

4.77% • Verizon • Site Analytics

37.

Google APIs

4.38% • Google • CDN

38.

Sentry

3.02% • Sentry • Site Analytics

39.

Cloudflare

2.42% • Cloudflare • CDN

40.

Amazon Web Services

2.05% • Amazon • Hosting

41.

Honey

2.04% • • Misc

42.

Adobe Typekit

1.28% • Adobe • Essential

43.

Google Analytics

1.28% • Google • Site Analytics