columbia.com

Observed activities (50)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Adobe Dynamic Tag Management
90.51% Adobe Utilities
2.
CQuotient
87.17% Salesforce Site Analytics
3.
Monetate
84.33% Monetate Site Analytics
4.
Klarna
78.27% Klarna Utilities
5.
Adobe Audience Manager
72.81% Adobe Advertising
6.
Adobe Typekit
63.51% Adobe Utilities
7.
Quantum Metric
60.91% Quantum Metric Site Analytics
8.
Amazon CloudFront
49.72% Amazon Hosting
9.
Bazaarvoice
49.67% Bazaarvoice Customer Interaction
10.
PayPal
29.68% PayPal Customer Interaction
11.
Adobe Experience Cloud
18.33% Adobe Site Analytics
12.
Google
14.56% Google Advertising
13.
Google Static
11.59% Google Hosting
14.
PerimeterX
11.53% Human Security Utilities
15.
Google Marketing Platform
8.95% Google Advertising
16.
Bluecore
8.4% TriggerMail Advertising
17.
Qualtrics
8.35% Qualtrics Site Analytics
18.
Microsoft Advertising
8.33% Microsoft Advertising
19.
TikTok Analytics
8.3% ByteDance Inc Site Analytics
20.
Snapchat For Business
8.26% Snap Advertising
21.
Pinterest
8.22% Pinterest Social Media
22.
UNBXD
8.06% UNBXD Site Analytics
23.
Adtheorent
8.06% AdTheorent, Inc Advertising
24.
Sentry
8.06% Sentry Utilities
25.
Teads
8.04% Outbrain Advertising
26.
Google Tag
8.04% Google Advertising
27.
Amazon Advertising
8.03% Amazon Advertising
28.
TradeDesk
8.01% The Trade Desk Advertising
29.
Adelphic
7.99% Viant Site Analytics
30.
Scarab Research
7.95% Emarsys Advertising
31.
Google APIs
7.91% Google Hosting
32.
Yahoo! Analytics
7.87% Verizon Site Analytics
33.
Facebook
7.86% Meta Advertising
34.
AppNexus
7.71% Microsoft Advertising
35.
OneTrust
7.1% OneTrust Consent Management
36.
Zeta
7.05% Zeta Global Customer Interaction
37.
Google AdServices
7.0% Google Advertising
38.
Yahoo!
6.85% Verizon Site Analytics
39.
Google Cloud
6.63% Google Hosting
40.
Google Play Services
5.33% Google Hosting
41.
Google Fonts
4.82% Google Hosting
42.
Reddit
4.65% reddit Social Media
43.
DataXu
4.54% DataXu Advertising
44.
Tapad
2.45% Experian Advertising
45.
Google User Content
2.08% Google Hosting
46.
Amazon Web Services
2.08% Amazon Hosting
47.
Honey
2.01% Misc
48.
YouTube
1.36% Google Audio/Video Player

11.58

Trackers Per Page Load

3.17

Tracking Requests Per Page Load

1.39%

Trackers Requests / All Requests

0.01MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies