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columbia.com

Observed activities (41)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Adobe Dynamic Tag Management
96.89% • Adobe • Utilities
2.
OneTrust
95.02% • OneTrust • Consent Management
3.
Adobe Dynamic Media
94.28% • Adobe • Hosting
4.
Monetate
93.91% • Monetate • Site Analytics
5.
CQuotient
91.56% • Salesforce • Site Analytics
6.
Klarna
90.97% • • Customer Interaction
7.
Adobe Audience Manager
46.55% • Adobe • Advertising
8.
Adobe Experience Cloud
45.37% • Adobe • Site Analytics
9.
Amazon CloudFront
40.92% • Amazon • Hosting
10.
PayPal
22.43% • eBay • Customer Interaction
11.
Google
12.25% • Google • Advertising
12.
Bluecore
9.84% • TriggerMail • Advertising
13.
Quantum Metric
9.77% • Quantum Metric, Inc. • Site Analytics
14.
Qualtrics
9.55% • Qualtrics • Site Analytics
15.
Google Tag
9.12% • Google • Advertising
16.
Pinterest
8.39% • Pinterest • Social Media
17.
Microsoft Advertising
8.36% • Microsoft • Advertising
18.
Scarab Research
8.36% • Emarsys • Advertising
19.
DoubleClick
8.35% • Google • Advertising
20.
Yahoo!
8.31% • Verizon • Site Analytics
21.
Snapchat For Business
8.29% • Snap Technologies • Advertising
22.
TikTok Analytics
8.14% • ByteDance Inc • Site Analytics
23.
TradeDesk
8.11% • The Trade Desk • Advertising
24.
Facebook
8.1% • Meta • Advertising
25.
Amazon Advertising
8.07% • Amazon • Advertising
26.
Teads
8.05% • Teads • Advertising
27.
AppNexus
8.04% • Microsoft • Advertising
28.
Adelphic
8.04% • Viant • Site Analytics
29.
Adtheorent
8.02% • AdTheorent, Inc • Advertising
30.
Yahoo! Analytics
7.66% • Verizon • Site Analytics
31.
Google Static
7.21% • Google • Hosting
32.
Google AdServices
6.84% • Google • Advertising
33.
Bazaarvoice
5.09% • Bazaarvoice • Customer Interaction
34.
Google APIs
4.68% • Google • Hosting
35.
Sentry
4.56% • Sentry • Utilities
36.
DataXu
4.15% • DataXu • Advertising
37.
Google Fonts
3.4% • Google • Hosting
38.
Cloudflare
2.74% • Cloudflare • Hosting
39.
Honey
1.83% • • Misc
40.
Amazon Web Services
1.32% • Amazon • Hosting
41.
Tapad
1.22% • Telenor Group • Advertising

11.38

Trackers Per Page Load

9.26

Tracking Requests Per Page Load

3.11%

Trackers Requests / All Requests

1.8MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies