cbsnews.com

1.

OneTrust

96.82% • OneTrust • Consent Management

2.

Google Marketing Platform

90.52% • Google • Advertising

3.

Google APIs

86.0% • Google • Hosting

4.

Amazon Advertising

82.74% • Amazon • Advertising

5.

Adobe Audience Manager

78.18% • Adobe • Advertising

6.

ScoreCard Research Beacon

75.04% • comScore, Inc. • Site Analytics

7.

ChartBeat

72.02% • ChartBeat • Site Analytics

8.

Optimizely

71.83% • Optimizely • Utilities

9.

Mux

69.61% • Mux • Audio/Video Player

10.

Google Syndication

69.58% • Google • Advertising

11.

Live Intent

68.94% • LiveIntent • Site Analytics

12.

Criteo

68.46% • Criteo • Advertising

13.

Qualtrics

67.52% • Qualtrics • Site Analytics

14.

Integral Ad Science

67.32% • Integral Ad Science, Inc. • Advertising

15.

Taboola

64.72% • Taboola • Advertising

16.

FreeWheel

63.03% • Comcast • Advertising

17.

Aggregate Knowledge

62.66% • TransUnion • Advertising

18.

StickyAds

61.54% • Comcast • Advertising

19.

Adobe Experience Cloud

60.4% • Adobe • Site Analytics

20.

The Weather Company

27.72% • IBM • Advertising

21.

Google Tag

25.74% • Google • Advertising

22.

Google Static

23.77% • Google • Hosting

23.

Google

22.43% • Google • Advertising

24.

Google Fonts

21.72% • Google • Hosting

25.

AppNexus

9.48% • Microsoft • Advertising

26.

OpenX

9.04% • OpenX Software Ltd. • Advertising

27.

Magnite

9.03% • Magnite • Advertising

28.

PubMatic

9.03% • PubMatic, Inc. • Advertising

29.

TradeDesk

8.85% • The Trade Desk • Advertising

30.

LiveRamp

8.64% • LiveRamp • Advertising

31.

Bidswitch

8.4% • Criteo • Advertising

32.

Teads

7.9% • Teads • Advertising

33.

Index Exchange

7.24% • Index Exchange, Inc. • Advertising

34.

TripleLift

7.14% • TripleLift, Inc. • Advertising

35.

Google AdServices

6.75% • Google • Advertising

36.

ShareThrough

6.52% • Sharethrough, Inc • Advertising

37.

Yieldmo

6.22% • Yieldmo, Inc. • Advertising

38.

Bounce Exchange

6.19% • Bounce Exchange • Advertising

39.

YouTube

6.12% • Google • Audio/Video Player

40.

BounceX

6.11% • • Advertising

41.

MediaMath

5.87% • MediaMath, Inc. • Advertising

42.

sovrn

5.65% • Sovrn Holdings Inc • Advertising

43.

ID5 Sync

5.61% • ID5 Technology • Advertising

44.

Yahoo! Ad Manager Plus

5.54% • Verizon • Advertising

45.

Lotame

5.34% • Lotame • Advertising

46.

gumgum

5.3% • GumGum • Advertising

47.

Tapad

5.19% • Telenor Group • Advertising

48.

Yahoo! Analytics

5.12% • Verizon • Site Analytics

49.

jsDelivr

5.11% • • Hosting

50.

Quantcast

5.11% • Quantcast International Limited • Advertising

51.

Kargo

5.08% • Kargo • Advertising

52.

Turn Inc.

5.06% • Singtel • Advertising

53.

Media.net

5.02% • Media.net • Advertising

54.

DoubleVerify

4.95% • DoubleVerify • Advertising

55.

SMART AdServer

4.89% • Smart Adserver • Advertising

56.

Rhythmone Beacon

4.53% • RhythmOne, LLC • Advertising

57.

Beeswax

4.49% • Beeswax • Advertising

58.

RTB House

4.45% • RTB House • Advertising

59.

StackAdapt

4.45% • StackAdapt • Advertising

60.

PulsePoint

4.28% • PulsePoint, Inc. • Advertising

61.

33Across

4.21% • 33Across • Advertising

62.

SiteScout by Centro

4.17% • Centro • Advertising

63.

Beachfront Media

4.15% • Seedtag Advertising • Advertising

64.

Flashtalking

4.01% • Mediaocean • Advertising

65.

Google Analytics

4.0% • Google • Site Analytics

66.

AMP Project

3.95% • OpenJS Foundation • Utilities

67.

Connatix

3.93% • Connatix Native Exchange • Advertising

68.

Intent IQ

3.89% • AlmondNet • Advertising

69.

Outbrain

3.82% • Outbrain • Advertising

70.

Adform

3.77% • Adform • Advertising

71.

Nativo

3.76% • Nativo • Advertising

72.

Dotomi

3.75% • Conversant • Advertising

73.

Adobe Dynamic Tag Management

3.6% • Adobe • Utilities

74.

Zemanta

3.53% • Outbrain • Customer Interaction

75.

Zeta

3.51% • Zeta Global • Customer Interaction

76.

TRUSTe Notice

3.4% • TrustArc • Consent Management

77.

DeepIntent

3.33% • Deep Intent • Advertising

78.

LinkedIn Ads

3.3% • Microsoft • Advertising

79.

TrustArc

3.2% • TrustArc • Consent Management

80.

Simpli.fi

3.11% • Simplifi Holdings Inc. • Advertising

81.

Adelphic

3.07% • Viant • Site Analytics

82.

Unruly Media

3.01% • Tremor International • Advertising

83.

Improve Digital

2.93% • Improve Digital • Advertising

84.

Rise

2.84% • Rise Code • Advertising

85.

Bombora

2.84% • Bombora • Site Analytics

86.

Smaato

2.76% • Verve Group • Advertising

87.

Sonobi

2.73% • Sonobi, Inc • Advertising

88.

Yahoo!

2.69% • Verizon • Site Analytics

89.

ADman Media

2.57% • illumin • Advertising

90.

Bidtellect

2.56% • Simpli.fi • Advertising

91.

Storygize

2.54% • • Advertising

92.

Xaxis

2.53% • Xaxis • Advertising

93.

DataXu

2.52% • DataXu • Advertising

94.

Salesforce DMP

2.39% • Salesforce • Advertising

95.

Adsninja

2.35% • Adsninja Affilate Network • Advertising

96.

eXelate

2.35% • Nielsen • Advertising

97.

Aniview

2.35% • Aniview • Advertising

98.

Audience Square

2.33% • Audigent • Advertising

99.

OneTag

2.23% • OneTag • Advertising

100.

Verizon Media

2.21% • Verizon • Advertising

101.

Amazon CloudFront

2.2% • Amazon • Hosting

102.

Amazon Web Services

2.19% • Amazon • Hosting

103.

Rich Audience

2.18% • Rich Audience • Advertising

104.

InMobi

2.17% • InMobi • Advertising

105.

InfoLinks

2.08% • Infolinks • Advertising

106.

Demandbase

2.06% • Demandbase • Advertising

107.

Akamai Technologies

2.01% • Akamai Technologies • Hosting

108.

Adtheorent

1.98% • AdTheorent, Inc • Advertising

109.

Microsoft Advertising

1.95% • Microsoft • Advertising

110.

OnAudience

1.94% • Cloud Technologies S.A. • Advertising

111.

jQuery

1.86% • JS Foundation • Hosting

112.

Roq.ad

1.84% • Roq.ad GmbH • Advertising

113.

Evidon

1.81% • Crownpeak • Utilities

114.

SpringServe

1.78% • SpringServe, LLC • Advertising

115.

Adyoulike

1.78% • Open Web • Advertising

116.

Ogury

1.73% • Ogury • Advertising

117.

Cloudflare

1.68% • Cloudflare • Hosting

118.

Seedtag

1.67% • Seedtag Advertising • Advertising

119.

Datonics

1.67% • AlmondNet • Advertising

120.

Moat

1.61% • Oracle • Advertising

121.

iSpot.tv

1.6% • • Advertising

122.

Acuity Ads

1.59% • Acuity Ads • Advertising

123.

Tremor Video

1.49% • Tremor Video • Audio/Video Player

124.

Tribal Fusion

1.48% • Exponential Interactive, Inc • Advertising

125.

Undertone

1.47% • Perion • Advertising

126.

Treasure Data

1.47% • arm • Site Analytics

127.

AdGear

1.46% • Samsung • Advertising

128.

Narrative

1.44% • Narrative.io • Site Analytics

129.

Amazon CDN

1.43% • Amazon • Hosting

130.

WikiMedia

1.39% • Wikimedia Foundation • Hosting

131.

Eyeota

1.36% • Eyeota • Advertising

132.

Quantcount

1.28% • Quantcast International Limited • Site Analytics

133.

Innovid

1.26% • Innovid • Advertising

134.

Disqus

1.24% • Zeta Global • Customer Interaction

135.

Google Analytics with signals

1.23% • Google • Advertising

136.

Aidem

1.23% • Aidem • Advertising

137.

Snapchat For Business

1.22% • Snap • Advertising

138.

Resonate Networks

1.22% • Resonate • Advertising

139.

NetRatings SiteCensus

1.21% • Nielsen • Advertising

140.

Merkle RKG

1.16% • Dentsu Aegis Network • Site Analytics

141.

33Across

1.16% • 33Across • Advertising

142.

Semasio

1.16% • Semasio • Advertising

143.

Celtra

1.16% • Celtra • Audio/Video Player

144.

Synacor

1.15% • Synacor • Advertising

145.

X Corp.

1.13% • X Corp. • Social Media

146.

Cognitiv

1.1% • Cognitiv • Advertising

147.

Facebook

1.1% • Meta • Advertising

148.

LinkedIn

1.06% • Microsoft • Misc

149.

SpotX

1.03% • RTL Group • Advertising

150.

ZoomInfo

1.03% • ZoomInfo • Advertising

151.

MaxPoint Interactive

1.03% • MaxPoint Interactive • Advertising

152.

X Syndication

1.01% • X Corp. • Social Media

153.

Google User Content

1.01% • Google • Hosting

154.

Crimtan

1.0% • Crimtan • Advertising